Gaiam & Kashi Team Up on Free Yoga Sampler DVD Offer at SuperTarget

Gaiam & Kashi Team Up on Free Yoga Sampler DVD Offer at SuperTarget

Customers Can 'Try Before They Buy' Yoga Programs Featuring Rodney Yee, Seane Corn & Patricia Walden

BROOMFIELD, Colo., July 21 /PRNewswire-FirstCall/ -- Gaiam, the number one leader in fitness DVDs and mind-body health, is including a yoga sampler DVD in special double-box packages of Kashi GOLEAN cereal sold exclusively at SuperTarget stores nationwide. The DVD includes four 10-minute "try before you buy" previews of best-selling full-length yoga DVDs sold at SuperTarget stores, which include three of America's best-known yoga instructors: Rodney Yee, Seane Corn and Patricia Walden.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050721/LATH122 )

"The marriage of Gaiam and Kashi is perfect because our companies share a vision of helping people be healthier and more in tune with their bodies," explained Gaiam Vice President of Marketing Howard Ronder. "Offering this promotion at SuperTarget stores, where people can buy everything from groceries to fitness programs and accessories, makes it easy for people to find healthy solutions all in one place." The special packaging enclosing the Gaiam yoga sampler DVDs also bears a $2.00-off instant coupon valid toward any $14.98 purchase of Gaiam products.

The Gaiam yoga sampler DVD includes previews from Rodney Yee's "Power Yoga Total Body Workout" and "Yoga Conditioning for Athletes," Patricia Walden's "Yoga for Beginners 2," and Seane Corn's "Vinyasa Flow Yoga: Session 1." Besides being best sellers, two of the DVDs were also recipients of 2004 Aegis Awards, among the oldest and most respected video/film production competitions in the United States.

Target's prominent promotion of health and wellness products is timely, with diabetes and obesity reaching epidemic proportions in America -- and the health benefits of yoga being recognized by such leading medical institutions as Cedars-Sinai Medical Center. Target carries a full range of Gaiam products, including the Yoga Beginners Kit, Yoga Essentials(R) mats, Power Yoga Mat Kit and guided yoga practice DVDs from the instructors featured on the sampler, plus a wide range of Gaiam products in other fitness categories: the popular martial arts-yoga fusion "Budokon Beginning Practice with Cameron Shayne" DVD and several Pilates and BalanceBall DVDs.

To find the Gaiam yoga sampler in the special, limited-time Kashi GOLEAN cereal package, go to a SuperTarget near you or visit www.target.com for store locations.

About Gaiam

Gaiam, Inc. (NASDAQ:GAIA) is a multi-channel lifestyle media company dedicated to providing solutions for the many facets of healthy, eco-conscious living. Gaiam has earned its place as the market leader with award-winning mind-body health programs, the highest-quality certified 100% organic cotton furnishings and apparel, renewable energy solutions and more. For more information about Gaiam, please visit www.gaiam.com, or call 1-800-869-3603.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050721/LATH122
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN11
PRN Photo Desk, photodesk@prnewswire.com
Source: Gaiam, Inc.

CONTACT: Lisa Elia, +1-310-393-9547, or fax, +1-310-393-7918,
lisaeliapr@aol.com, for Gaiam, Inc.

Web site: http://www.gaiam.com/
http://www.target.com/

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