Edward Jones Top Ranked Television Advertiser in June

Edward Jones Top Ranked Television Advertiser in June

Edward Jones television advertising resonates with affluent investors; TD Waterhouse has the most effective print advertising.

BOSTON, July 14 /PRNewswire/ -- Beth Allan, President of the Advertising and Brand Analytics Division of Phoenix Marketing International, an international research and consulting firm that focuses on Advertising Effectiveness, today released the results of the June 2005 Investment Services Study of Advertising and Brand effectiveness of the largest Financial Services firms in North America.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050214/NYM279LOGO )

The study is the only one that continuously measures advertising and brand effectiveness and performance from a customer's perspective. The study is conducted among approximately 3,500 random investors each month. Each month the survey gathers investor opinions on the top 125 Financial Services Firms and the print & television advertisements with the highest media spending. Each advertisement receives a Performance Index (AdPi(TM)) Score which reflects the advertisement's ability to generate recall, improve impression and consideration of the brand, and generate response. When comparing scores, AdPi allows measurement against each of the company's ads as well as the top competitors in the category.

Top Performing Television Ads in June among the affluent investor population:

1. Edward Jones Home Surgery
2. Edward Jones Language you can Understand
3. E*Trade Be Powerful
4. Fidelity Carol
5. AG Edwards Big and Small Egg

Top Performing Print Ads in June among the affluent investor population:

1. TD Waterhouse Objective Research: Can your broker say that?
2. Fidelity Carol
3. T. Rowe Price Money Magazine 50 Best List
4. AG Edwards Ride on Your Nest Egg
5. Franklin Templeton Untapped Growth Potential
tied with 4.

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms and partner to many of the largest companies in the financial services, consumer package goods, automotive and travel and leisure industries worldwide.

The Advertising and Brand Analytics Division (formerly known as Cambridge Brand Analytics) offers a unique combination of skills, methods and consulting services, combining primary and syndicated marketing research expertise with database analytics and modeling proficiency. Applying this information assists clients in determining their Marketing Return on Investment, thus improving profit dynamics of their business.

For additional information contact Beth Allan or Scott Spry at 508-647-0151 or via email Scott.Spry@PhoenixMI.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20050214/NYM279LOGO
Source: Phoenix Marketing International

CONTACT: Beth Allan or Scott Spry, Scott.Spry@PhoenixMI.com, both of
Phoenix Marketing International, +1-508-647-0151

Web site: http://www.phoenixmi.com/

-------
Profile: intent