DoubleClick Unveils New Version of Licensed Ad Management Software

DoubleClick Unveils New Version of Licensed Ad Management Software

- DART(R) Enterprise Clients to Benefit from Improved Usability and Functionality -

NEW YORK, July 7 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), a leading provider of solutions for advertising agencies, web publishers and marketers, today announced a new version of the company's licensed software for online ad management, DART Enterprise 6.0. Upgrades to the DART Enterprise software will bring superior scalability and unprecedented flexibility to clients for managing and reporting on ad campaigns across a wide array of both Internet and non-Internet related environments, such as iTV.

"Our latest investment in DART Enterprise will allow clients to increase responsiveness to their advertisers, give them the ability to streamline internal processes, increase inventory management accuracy, and generate higher revenues," said Doug Knopper, Senior Vice President and General Manager, Ad Management, DoubleClick.

DART Enterprise (DE) licensed software has long enabled clients to sell, deliver, report and bill advertising inventory effectively and efficiently using their own infrastructure. New features and enhancements in DART Enterprise 6.0 that will give clients greater flexibility, control and insight include:

* Sophisticated frequency capping at three different levels: ad, flight,
and site/affiliate levels -- among the most sophisticated on the market

* Same page ad restriction enhancements:
- Inclusion allows advertisers to own a whole page
- Exclusion allows advertisers to maximize reach through exclusivity
and to prevent competing industry ads from appearing on the same
page

* Unique to DART Enterprise will now be a web services API for trafficking,
allowing seamless and secure integrations between DE and third-party
applications like Solbright and SAP

* Integration with DART Motif for streamlining rich media advertising
campaigns

* New inventory enhancements, including optimized forecasting tools

* New platform support for Linux log processing and faster log processing
for the Windows platform

* Numerous workflow enhancements including searchable creatives, flight
level status, and extraction of overlapping flights data in inventory
manager.

* New reporting enhancements, including a customized pivot table and
additional controls to reduce reporting discrepancies

"The new DART Enterprise 6.0 APIs offer seamless, secure and reliable integration with Solbright as a third party application," said Warren L. Habib, former Vice-President of Engineering, Solbright. "The APIs successfully streamline business operations and workflow for our joint customers."

Additional information on DoubleClick's solutions for advertising agencies, marketers and web publishers can be found at http://www.doubleclick.net/.

About DoubleClick Inc.

DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, affiliate marketing and email marketing, -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

Contact:
Jenny Connorton
DoubleClick Inc.
212.381.5183
jconnorton@doubleclick.net

Source: DoubleClick Inc.

CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183,
jconnorton@doubleclick.net

Web site: http://www.doubleclick.com/

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