Matav Appoints Meir Srebernik as CEO

Matav Appoints Meir Srebernik as CEO

NETANAYA, Israel, July 7/PRNewswire-FirstCall/ -- Matav-Cable Systems Media Ltd. (Nasdaq: MATV, TASE: MATV), today
announced that it's shareholders approved the appointment of Meir Srebernik,
Matav's Chairman of the Board, to act also as the Company's new Chief
Executive Officer (CEO). The appointment is for a period of three years. Mr.
Srebernik replaces Amit Levin, Matav's former CEO who serves as Vice
President of the Customers Division (Services & Logistics) of the merged
operation of the Cable Companies.

Mr. Srebernik commented "On behalf of our Board, I want to take this
opportunity to thank Amit Levin for his tremendous contribution to Matav.
Amit's dedication, talent and vision contributed significantly to Matav
becoming a leading player in the Israeli telecommunication arena .I am glad
that Amit will continue to play an important role in the Cable Companies
future growth plans and I wish him luck in all his future endeavors".

About Matav:

Matav is one of Israel's three cable television providers, serving
roughly 25 percent of the population. Matav's current investments include 1.2
percent of Partner Communications Ltd., a GSM mobile phone company and 10
percent of Barak I.T.C. (1995) Ltd., one of the three international telephony
providers in Israel.

This press release contains forward-looking statements within the meaning
of the "safe harbor" provisions of the U.S. Private Securities Litigation
Reform Act of 1995. Forward-looking statements that are based on various
assumptions (some of which are beyond Matav's control) may be identified by
the use of forward-looking terminology, such as "may", "can be", "will",
"expects", "anticipates", "intends", "believes", "projects", "potential",
"are optimistic", "view" and similar words and phrases. Actual results could
differ materially from those set forth in forward-looking statements due to a
variety of factors, including but not limited to (1) changes in technology
and market requirements, (2) decline in demand for the company's products,
(3) inability to timely develop and introduce new technologies, products and
applications, (4) loss of market share and pressure on pricing resulting from
competition, (5) uncertainty as to the completion of acquisition of new
businesses or operations and integration thereof with Matav's business, and
(6) the other risk factors detailed in Matav's most recent annual report and
other filings with the US Securities and Exchange Commission. Matav
undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.

Contacts:
Ori Gur Arieh, Counsel
Matav-Cable Systems Media Ltd.
Tel.: +972-9-860-2261

Ayelet Shiloni
Integrated Investor Relations
Tel.: +1-866-447-8633
Tel: +972-6883-336
ayelet@integratedir.com

Source: Matav - Cable Systems Media Ltd.

Ori Gur Arieh, Counsel, Matav-Cable Systems Media Ltd., Tel.: +972-9-860-2261. Ayelet Shiloni, Integrated Investor Relations, Tel.: +1-866-447-8633, Tel: +972-6883-336, ayelet@integratedir.com

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