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Monday, July 25, 2005

Critical Mention to License Associated Press Video Clips

Critical Mention to License Associated Press Video Clips

Online TV search solution expands international content for business intelligence users

NEW YORK, July 25 /PRNewswire/ -- Critical Mention, Inc., the leading Web-based television news search and monitoring service, today announced a video-licensing agreement with AP Digital, a division of The Associated Press that provides news and information to interactive services.

Critical Mention now offers AP video clips to corporate communications, business intelligence, news-monitoring professionals, and to approved Critical Mention distributors. Critical Mention will pay AP Digital a fee each time an AP news video clip is viewed on its platform, CriticalTV.

"By including AP video into the CriticalTV platform we can offer our user base an even broader scope and quality of content for research," said Sean Morgan, CEO of Critical Mention. "This relationship also illustrates Critical Mention's strategy to enable content producers and broadcasters to participate in revenue opportunities available through distribution of their content within our fully auditable business-to-business online video search and alerting platform. This deal reiterates the fact that Critical Mention is a one-stop-shop television monitoring tool for business professionals."

"We feel that business intelligence video search is a burgeoning market," said AP Director of Business Development Ted Mendelsohn.

Morgan says that the agreement accentuates Critical Mention's commitment to providing the world's premier broadcast news to businesses and government agencies, and illustrates the expanding online market for news video monitoring worldwide. "Critical Mention is transforming the business model used by television news monitoring companies, in which content producers and broadcasters traditionally have not been paid," says Morgan.

About Critical Mention

Critical Mention Inc., the most comprehensive Web-based television search and broadcast monitoring service, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. The company's CriticalTV platform provides real-time monitoring and email alerts for organizations that require up-to-the-minute news about their company, customers and competitors. CriticalTV allows users to easily find a video clip online immediately after its broadcast; instantly share the clip within a workgroup via secure video-email or a private video gallery; and order a professional transcript or hard copy online. Critical Mention currently serves more than 150 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services, non-profit and government industries. Founded in 2002, Critical Mention ( http://www.criticalmention.com/ ) is privately held, with headquarters in New York City.

About the Associated Press

The Associated Press is the world's oldest and largest newsgathering organization, providing content to more than 15,000 news outlets with a daily reach of 1 billion people around the world. Its multimedia services are distributed by satellite and the Internet to more than 120 nations. For more information, visit http://www.ap.org/ .

Source: Critical Mention, Inc.

CONTACT: Tori Pugliese of Connors Communications, +1-212-798-1436,
tori@connors.com, for Critical Mention, Inc.; AP Corporate Communications,
+1-212-621-1720

Web site: http://www.criticalmention.com/
http://www.ap.org/

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