Trident's SVP EX Ten-Bit Video Processor With DCRe(TM) Powers Full Lineup of New Daewoo Flat TVs

Trident's SVP EX Ten-Bit Video Processor With DCRe(TM) Powers Full Lineup of New Daewoo Flat TVs

SUNNYVALE, Calif., July 25 /PRNewswire-FirstCall/ -- Trident Technologies, Inc., a subsidiary of Trident Microsystems, Inc. (NASDAQ:TRID), a worldwide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Daewoo International Corp., a leader in the Original Equipment Manufacturers (OEM) and ODM consumer electronics market, is using Trident's SVP EX ten-bit video processor that features the Digital Cinema Reality Engine (DCRe(TM)) to power its latest family of LCD, PDP, and rear-projection TVs. The new models, 26-inch LCD (DLD-2610SM), 32-inch LCD (DLD-3210SM), 42-inch PDP (DPD-42A1PM), and 50-inch rear-projection (DSJ-5040LDK), are now shipping.

"Daewoo is committed to delivering the highest possible level of image quality at an affordable price," said, Mr. SJ Choi, VP of Display R&D Center at Daewoo. "Trident's ten-bit DCRe(TM) video technology delivers superb de-interlacing and scaling quality, along with excellent contrast and vivid color. Just as importantly, we are able to use the SVP EX in a wide range of platforms. We can concentrate our engineering resources to optimize cost and quality once, and enjoy the benefits of that investment many times in all of our advanced flat TV systems."

"We are very pleased that Daewoo's Media and Electronics Division is taking full advantage of SVP EX(TM)'s superior video quality and high level of integration in its advanced flat TV lineup. Daewoo has invested significant resources to optimize their products' video quality and that R&D investment is now shared across a wide range of advanced flat TV systems," said Dr. J.H. Chang, Trident Technologies, Inc. President. "We think that this will be the winning strategy in the advanced TV market and we are impressed with Daewoo's ability to launch a variety of products simultaneously."

The SVP EX(TM) family features Trident's DCRe video processing that delivers optimal video fidelity in order to offer consumers compelling, cinema-like video images. DCRe(TM) includes:

-- Triple ten-bit ADC to dramatically reduce visible video signal conversion artifacts.

-- Ten-bit, 3D color decoder to eliminate annoying "false color" artifacts and improve overall contrast.

-- Ten-bit, dual-channel, 1080i motion-adaptive de-interlacer to provide cinema-like motion video quality from any type of video source material.

-- Ten-bit, dual-channel scaler to ensure crisp images regardless of the display resolution.

-- Ten-bit, dual-channel color processor with blue-stretch, green-stretch, skin-color correction, and white-balance control that provides vivid, bright colors previously available only in the most sophisticated internally- developed designs of consumer electronics OEMs.

-- Ten-bit display interface to support today's most advanced flat displays.

-- Advanced content-adaptive 3D noise reduction to dramatically decrease the popping and crackling that is especially prevalent on today's LCD TVs.

-- Enhanced horizontal and vertical sharpness controls that set a new level in clarity for advanced TVs.

-- Programmable LCD overdrive to eliminate the blurring of fast-moving objects that is common to many LCD displays.

-- Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to support worldwide TV data and messaging needs.

-- Full-screen, 16-bit, bit-mapped OSD powered by a 2D-graphics accelerator that enables beautiful, intuitive, windows-based user interfaces to enhance functionality of advanced TVs.

Forward-Looking Statements:

This press release contains forward-looking statements regarding Trident's expectations for the DPTV(TM) market and designs for the DPTV(TM) product. These statements are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, as well as competitive pressures, including pricing and new product introductions. Additional factors that may affect the electronics' business are described in detail in the electronics' filings with the Securities and Exchange Commission.

About Daewoo International Corp.:

Daewoo International Corp., a global leader in worldwide trade, has more than 64 production bases, R&D centers, and a sales force in more than 40 countries. Daewoo's Media and Electronics Division is currently manufacturing and marketing a full line of products in the following categories: HDTV, digital TV, color TV, DVD players and recorders, personal video recorders, VCRs, home cinema systems, microwave ovens, refrigerators, and air conditioners. For further information about Daewoo, please consult the company's website: http://www.daewoo.com/ .

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits for HDTV, LCD TV, PDP TV, DLP TV and DCRT. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com/ .

NOTE: Trident is a registered trademark of Trident Microsystems, Inc. DPTV(TM) is a trademark of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.

Source: Trident Microsystems, Inc.

CONTACT: Peter Wicher of Trident Microsystems, Inc., +1-408-991-8800, or
public_relations@tridentmicro.com, or investors, investors@tridentmicro.com,
or technical support, techsupport@tridentmicro.com

Web site: http://www.daewoo.com/

Web site: http://www.tridentmicro.com/

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