Bright Things plc Acquires Technology Licensing Company PushPlay Interactive LLC

Bright Things plc Acquires Technology Licensing Company PushPlay Interactive LLC

Combined Intellectual Property Portfolio and Product Development Efforts Positions Bright Things as the Leader in Interactive DVD Games Consoles

LONDON, July 21 /PRNewswire/ -- Bright Things plc, the developer of an educational DVD games console, Bubble, and associated software titles for the pre-school market, announced the acquisition of US-based PushPlay Interactive LLC, a technology licensing company. The acquisition provides Bright Things with the entire intellectual property portfolio developed by PushPlay Interactive along with several technology assets and relationships that will help Bright Things expand into additional vertical markets.

"The acquisition of PushPlay accelerates our pursuit of intellectual property rights within the interactive DVD games console space and provides Bright Things with a solid platform to extend our products into new markets," stated Dominic Wheatley, chief executive officer of Bright Things plc. "We're very excited about the contribution that PushPlay's assets and team will make to Bright Things."

Co-founder and CEO of PushPlay Interactive, Craig Gravina, will take the role of VP Intellectual Property & Advanced Technology. "Both PushPlay and Bright Things are extremely passionate about creating great experiences across this exciting new category," said Gravina. "Our combined teams will be a powerful force in the development of products and innovation, which we intend to exploit through both licensing partnerships and retail efforts."

Bright Things will launch Bubble this summer in the UK, and plans to roll out into the US and other European markets thereafter. Bright Things, which listed on AIM in Spring 2004, has signed an agreement with Bandai UK Ltd for distribution of Bubble in the United Kingdom and Eire. The company has also signed content agreements with BBC Worldwide, HIT Entertainment, Entertainment Rights and Chorion for the development of a library of software titles based on the content holders' popular children's television brands.

About Bright Things plc

Bright Things plc is an innovative interactive entertainment company created by former senior executives of video game publisher Eidos. Initially focused on the pre-school market, Bright Things has created "Bubble," an interactive DVD games console that enables young children to learn and interact with their favorite television characters and brands.

About PushPlay Interactive LLC

PushPlay Interactive LLC is a technology licensing company that has created several patent-pending media control technologies. Founded by pioneers from the interactive television industry, the company's focus is on the licensing of its intellectual property to partners in numerous addressable markets.

Press/Analyst Contacts:

Bright Things plc

UK HQ - London Office
Dominic Wheatley, CEO
+44 (0)870 351 7770

US HQ - Palo Alto Office
John Kavanagh, CTO
650.798.5420

PushPlay Interactive LLC

Craig Gravina, CEO
860.678.4488

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Bright Things plc

CONTACT: Press/Analyst Contacts: Bright Things plc: UK HQ - London
Office, Dominic Wheatley, CEO, +44 (0)870 351 7770, or US HQ - Palo Alto
Office, John Kavanagh, CTO, +1-650-798-5420; or PushPlay Interactive LLC:
Craig Gravina, CEO, +1-860-678-4488

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Profile: intent