American Scientific Resources Commences Production of Infomercial for Its Revolutionary Heart Smart System(TM)

American Scientific Resources Commences Production of Infomercial for Its Revolutionary Heart Smart System(TM)

Sign Gary Collins and Mary Ann Mobley as Celebrity Spokespersons

NEW PALTZ, N.Y., July 19 /PRNewswire-FirstCall/ -- American Scientific Resources (PNK: ASFX) today announced that it will begin production of an infomercial promoting its Heart Smart System(TM) line of nutraceutical products that assist in the successful prevention of cardiovascular disease.

The 30-minute infomercial is designed to educate a wide audience of consumers about the beneficial effects of the CoQ10 supplement in combating heart disease and maintaining healthy heart function. The infomercial, scheduled for completion by September, is intended to be viewed by test audiences in the 2005 fourth quarter.

Hollywood actor Gary Collins and actress Mary Ann Mobley will serve as spokespersons in the Heart Smart System(TM) infomercial. Mr. Collins is a talented and diverse actor, having portrayed a variety of characters in films, television movies, mini-series, series and on stage, and is an Emmy award winning TV host. Ms. Mobley is an award winning actress, former Miss America, a humanitarian, motivational speaker and documentary filmmaker. Mobley serves on the national Board of Trustees for The March of Dimes, is a Director of the Board for the Crohn's and Colitis Foundation, served on the National Council on Disability and volunteers her time and energy to the Susan G. Komen Breast Cancer Foundation. Mr. Collins and Ms. Mobley have been married since 1967.

Walter Lambert, Chairman and Chief Executive Officer of American Scientific stated, "We are very excited to begin production on this infomercial, as it represents a critical step in increasing the exposure of our flagship product to consumers. By educating the public on the benefits of our Heart Smart System(TM) through a strategic direct marketing plan, we are confident in our ability to create greater demand for our proprietary products and drive future sales."

"We are pleased that Gary Collins and Mary Ann Mobley have agreed to represent Heart Smart System(TM) in our infomercial. They are well educated on the benefits of CoQ10 supplements and have a strong belief in our product. We believe their dynamic, sincere personalities, combined with their strong history as public figures who promote the advancement of humanitarian causes, are a perfect fit for our campaign," Mr. Lambert concluded.

Michael Sorenson, a 20-year veteran of the international motion picture and television industries, will act as Supervising Producer & Creative Director of the piece. His extensive list of credits includes award-winning national commercials, series television and theatrical feature films. Additionally, Caroline Stevko of American Scientific Resources will act as the Project Manager for the production of the infomercial.

About American Scientific

American Scientific Resources, Inc. is an emerging holding company based in upstate New York that provides a broad range of healthcare and medical products distributed primarily by surgical supply dealers and retail drug chains. The company is comprised of three core operating subsidiaries: 1) Heart Smart System, Inc., the company's flagship product offering focused on the successful prevention of cardiovascular disease using its patented CoQ10 supplement 2) Kidz-Med, Inc., a leading brand of safe and innovative pediatric products, and 3) Ulster Scientific, Inc., a distributor of unique medical products and laboratory diagnostic equipment founded in 1974. American Scientific Resources' growing, national customer base includes Walgreens, CVS, Cardinal Health and Fisher Scientific.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or that they will not perform as expected, that customer trials will not lead to future sales, and other risks identified in our annual report on Form 10-K and other filings with the SEC. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements are made as of the date hereof and DVS undertakes no obligation to update such statements.

Source: American Scientific Resources, Inc.

CONTACT: Michael Cimini, +1-212-896-1233, or mcimini@kcsa.com, or
Jessica Wolpert, +1-212-896-1289, or jwolpert@kcsa.com, both of KCSA
Worldwide

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