TOM Online, Warner Bros. Online Seal Strategic Online and Wireless Partnership for China

TOM Online, Warner Bros. Online Seal Strategic Online and Wireless Partnership for China

BEIJING, June 20 /Xinhua-PRNewswire/ -- TOM Online Inc. (Nasdaq: TOMO; Hong Kong GEM stock code: 8282) and Warner Bros. Online today announced a strategic partnership whereby TOM Online, a leading wireless Internet company in China, will be the sole wireless and the premier Internet distribution partner for Warner Bros. Online in China.

The partnership includes the launch of the first official Warner Bros. Studios site in China, ( http://ent.tom.com/warnerbros.html ). Part of the popular TOM Online portal, http://www.tom.com/ , the site is the first to deliver official studio content to Chinese fans via the Internet and wireless platforms.

Warner Bros. Studios' classic characters such as Scooby-Doo, Bugs Bunny and Tweety will be featured on the site along with sections dedicated to the Studios' movies, games, and wireless Internet products. Websites for upcoming feature films will also be available. Upcoming titles may include Batman Begins, Harry Potter and the Goblet of Fire, and Charlie and the Chocolate Factory.

Both parties agree to partner in the creation and distribution of Warner Bros. Studios wireless content for the first time in such advanced formats as MMS, WAP, wireless gaming, Flash, as well as animation and video streaming in the run-up to 3G.

TOM Online CEO Wang Lei Lei said that TOM Online will leverage its extensive wireless and Internet distribution networks to enable Warner Bros. Online to further strengthen their brand awareness and popularity in China, while generating wireless revenue and Internet traffic. In Q4 2004, TOM Online had over 60 million paid wireless users.

''We are pleased to be Warner Bros. Online's sole partner for online and wireless services in China. Given Warner Bros. Studios' global leadership in media and entertainment content and TOM Online's focus on wireless and online entertainment distribution in China, the alliance is a natural fit with tremendous potential,'' said Wang.

''The Chinese marketplace has extremely sophisticated tastes when it comes to online and wireless technologies, and in many cases they are their preferred mediums for consuming entertainment,'' said Jim Noonan, senior vice president and general manager of Warner Bros. Online. ''TOM Online's expertise and reach in this robust marketplace will enable us to maximize both promotional and revenue-generating opportunities for Warner Bros. Studios' world class content.''

About TOM Online Inc.

TOM Online Inc. (Hong Kong GEM stock code: 8282; NASDAQ stock symbol: TOMO) is a leading mobile Internet company in China, operating one of the most successful Internet portals in China ( http://www.tom.com/ ) and offering a wide variety of online and mobile services, including wireless Internet and online advertising. In the wireless Internet arena, TOM Online provides a diverse range of services such as SMS, MMS and WAP, and is the largest player of wireless Internet voice business. As at March 31, 2005, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless Internet service segment.

TOM Online is a subsidiary of TOM Group Limited (''TOM Group''), one of the leading Chinese language media groups in the Greater China region. TOM Group's diverse operations span five media sectors: the Internet (through TOM Online Inc.), outdoor (through TOM Outdoor Media Group), publishing, sports and TV & entertainment.

About Warner Bros. Online

Warner Bros. Online (WBOL) ( http://www.warnerbros.com/ ) provides full-service interactive solutions for Warner Bros. Entertainment subsidiaries and external clients alike. The company's digital production, marketing and wireless capabilities span more than 40 international markets throughout Europe, Asia and Latin America. WBOL also oversees all aspects of warnerbros.com, which serves as the entry point into, and aggregator of all things Warner Bros. Entertainment, including such megabrands as Harry Potter, The Matrix and Looney Tunes.

Safe Harbour Statement

The press release of TOM Online Inc. (the ''Company'') contains statements that may be viewed as ''forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are, by their nature, subject to significant risks and uncertainties that may cause the actual performance, financial condition or results of operations of the Company to be materially different from any future performance, financial condition or results of operations implied by such forward-looking statements. Such forward-looking statements include, without limitation, statements that are not historical fact relating to the financial performance and business operations of the Company, the continued growth of the telecommunications industry in China, the expected benefit of any strategic alliances with other companies and our ability to cooperate with our alliance partners, the development of the regulatory environment and the Company's latest product offerings, and the Company's ability to successfully execute its business strategies and plans, including its ability to expand its market share and revenue through strategic alliances.

Such forward-looking statements reflect the current views of the Company with respect to future events and are not a guarantee of future performance. Actual results may differ materially from information contained in the forward-looking statements as a result of a number of factors, including, without limitation, any changes in our relationships with telecommunication operators in China, the effect of competition on the demand for the price of our services, changes in customer demand and usage preference for our products and services, changes in the regulatory policies of the Ministry of Information Industry and other relevant government authorities, any changes in telecommunications and related technology and applications based on such technology, and changes in political, economic, legal and social conditions in China, including the Chinese government's policies with respect to economic growth, foreign exchange, foreign investment and entry by foreign companies into China's telecommunications market. Please also see the ''Item 3 -- Key Information -- Risk Factors" section of the Company's Annual Report for the Fiscal Year ended December 31, 2004 on Form 20-F (File No. 000-50631), as filed with the Securities and Exchange Commission.

For more information, please contact:

Rico Ngai of TOM Online Inc.
Tel: +86-10-6528-3399 x6940
Mobile: +86-139-118-95354
Email: ricongai@tomonline-inc.com

Fonda Berosini of Warner Bros. Online
Tel: +1-818-977-3024
Email: fonda.berosini@warnerbros.com

Web Sites: http://www.warnerbros.com
http://www.tom.com
http://ent.tom.com/warnerbros.html

Source: TOM Online Inc.

CONTACT: Rico Ngai of TOM Online Inc., +86-10-6528-3399 x6940, or mobile,
+86-139-118-95354, or ricongai@tomonline-inc.com; or Fonda Berosini of Warner
Bros. Online, +1-818-977-3024, or fonda.berosini@warnerbros.com

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