Seattle's 107.7 The End Partners With Zango, Launches All-Access Player

Seattle's 107.7 The End Partners With Zango, Launches All-Access Player

Number One Seattle Alternative Radio Station Offers Universal Instant Messaging Tool and Exclusive Access to Listeners

BELLEVUE, Wash., June 14 /PRNewswire/ -- Zango(TM), the exclusive provider of free premium content online, today announced its partnership with Seattle radio station, 107.7 The End. As a result of the partnership, Zango now powers The End's All-Access Player on www.1077TheEnd.com. Zango lends the functionality of its universal instant messaging product to The End's All-Access Player, enabling The End listeners to instant message across all IM platforms, including Yahoo! Messenger, AIM, MSN Messenger and ICQ.

The All-Access Player is free to all users with the Zango Search Assistant installed, and gives them immediate entry to the hottest music and videos from Seattle's top alternative station. In addition to instant messaging capabilities, The End's All-Access Player provides exclusive access to streaming live radio broadcast; music and talk show archives; an instant request line for listeners to chat with DJs; chat rooms where fans can message with guest artists; new music polls; photos and streaming videos; and quick links to hit online games, popular downloads and I-Tunes.

107.7 The End is the No. 1 alternative rock station in Seattle, with cutting edge music from leading mainstream artists and local musicians. The End's DJs entertain more than 1,400,000 listeners every month, making the station a central contributor to the Seattle music scene for nearly 14 years.

"Traditionally, radio has been a one way medium, creating a barrier between stations and their audiences," said Daniel Todd, president of Zango. "Through our partnership with The End, we have created a mechanism for fans to interact with their favorite DJs and musicians, giving them more influence over broadcast content. The End's All-Access Player provides The End with a fresh edge in acquiring devoted fans and cementing relationships with loyal listeners."

"The End has become a staple in the local alternative music community, and it is our responsibility to offer listeners a wide selection of online music and entertainment," said Phil Manning, program director and station manager for 107.7 The End. "Zango drives traffic to our Web site and allows us to provide all of the functionality and utilities necessary to keep our fans happy, without the imposing costs associated with hosting premium applications. We can now profit from our extensive site offerings, without charging our fans anything."

About Zango

The Zango service provides users with free access to premium games, humor and entertainment content, and downloadable applications, in exchange for connecting them with targeted product and service offerings while browsing online. Zango users are shown an average of 2 to 3 highly targeted Web sites each day, which sponsor Zango's free games and applications. For more information and to get Zango visit www.zango.com.

NOTE: Zango is a trademark of 180solutions, Inc., its subsidiaries or its affiliates in the United States and/or other countries. All other trademarks, trade names, company names or product names mentioned herein are used for identification only and may be the property of their respective owners.

Source: Zango

CONTACT: Ashley Wolfe of Barokas Public Relations, +1-206-390-8731, or
ashley@barokas.com, for Zango

Web site: http://www.zango.com/

Web site: http://www.180solutions.com/

Web site: http://www.1077theend.com/

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