PRN and the Cleveland Clinic Team Up to Provide Health Tips on the Wal-Mart TV Network
PRN and the Cleveland Clinic Team Up to Provide Health Tips on the Wal-Mart TV Network
SAN FRANCISCO, June 20 /PRNewswire/ -- PRN Corporation announced today that Premier Retail Networks, Inc., its wholly owned subsidiary, is teaming up with The Cleveland Clinic, consistently named one of the nation's best hospitals, to provide health tips and information to viewers of the Wal-Mart Television Network. The health programming will begin airing in mid-June 2005, in more than 2,650 Wal-Mart stores with a total of more than 130 million viewers a month.
PRN is working with The Cleveland Clinic to create health programming specially tailored for Wal-Mart TV, which is located throughout Wal-Mart, as well as for Pharmacy TV, which is located within Wal-Mart pharmacies. This programming on Wal-Mart TV will focus on personal health topics, such as diabetes, heart disease and obesity, and seasonal health tips, including "Coping With Summer Allergies," "Protecting Your Family From Mosquitoes," "Applying Sunscreen," and "Summer Food Safety."
Troy Steiner, Senior Media Director for Wal-Mart said, "Wal-Mart shoppers and associates are concerned about their health and interested in seasonal health information, and we believe this series of health tips will be very relevant and valuable. Our Wal-Mart pharmacists are dedicated to increasing our customers' awareness about important health topics and The Cleveland Clinic information airing on Wal-Mart TV is an important addition to this initiative."
Tom Sebastian, Senior Vice President for Broadcast & Programming for PRN, commented, "Our goal is to enhance the shopping experience by delivering information that shoppers want and need. The Cleveland Clinic's esteemed reputation for providing top quality healthcare, research and education will add enormous value to keeping viewers informed on topical health issues as part of their busy lives."
"The Cleveland Clinic is pleased to be part of Wal-Mart TV's network. Its dedication to high-end, informative content is a perfect fit for healthcare news and information," said Angela Calman, Chief Communications Officer for The Cleveland Clinic. "With Wal-Mart TV's vast network, we will be able to help educate consumers about important health issues and share our vision of providing world-class care."
About The Cleveland Clinic
The Cleveland Clinic Foundation, located in Cleveland, Ohio, is a not-for- profit multi-specialty academic medical center that integrates clinical and hospital care with research and education. The Cleveland Clinic was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. U.S. News & World Report consistently names The Cleveland Clinic as one of the nation's best hospitals in its annual "America's Best Hospitals" survey. Approximately 1,500 full-time salaried physicians at The Cleveland Clinic and Cleveland Clinic Florida represent more than 100 medical specialties and subspecialties. In 2004, patients came for treatment from every state and 100 countries. The Cleveland Clinic website address is www.clevelandclinic.org.
About PRN Corporation
Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Albertsons, Best Buy, Circuit City, Costco, Jewel-Osco, Pathmark, Ralphs, SAM'S CLUB, Sears, Shaw's, ShopRite, Star Market, and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN Network is watched more than 180 million times each month by consumers in retail stores. PRN's headquarters are in San Francisco, California. For more information, please visit http://www.prn.com/ .
Source: PRN Corporation
CONTACT: Genet Garamendi, +1-415-808-9167, or Genet_Garamendi@prn.com;
or Erica Pettit 212-850-5614, epettit@fd-us.com; or Evan Smith, CFA,
+1-212-850-5606, or esmith@fd-us.com, all for Premier Retail Networks
Web site: http://www.prn.com/
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