Nokia Signs on as Global Sponsor for Live 8 Concerts
Nokia Signs on as Global Sponsor for Live 8 Concerts
ESPOO, Finland, June 21/PRNewswire-FirstCall/ -- Nokia today announced that it has signed on as a global sponsor of the
Live 8 concerts on July 2, 2005, organized by Sir Bob Geldof to call on the
eight leaders of the world's richest countries to act for debt cancellation,
increased aid and trade justice for the world's poorest people at the G8
summit six days later.
John Kennedy of Live 8 said, "Having Nokia as a global sponsor is
fantastic as it underscores the importance of communication. Nokia brings
additional awareness and visibility to this most important of causes -
helping to eradicate poverty."
"We are proud to be a global sponsor of the Live 8 initiative," said
Pekka Rantala, Senior Vice President, Multimedia Marketing, Nokia. "Nokia is
about connecting people and the Live 8 initiative is a perfect example of
what people can accomplish when we work together to achieve a common goal.
It's also great to see that the passion people have for music can be
channeled for a common good."
He continued, "The Live 8 concerts will bring billions of people
together, either in person or through broadcasting, to share an unforgettable
experience that helps to raise awareness for an important global issue. We
want to enable people to share this once in a lifetime experience and feel
connected and working together even though they may be physically apart."
As a global sponsor, Nokia provides funds to help cover the costs
associated with running the events. In addition, the cooperation between
Nokia and Live 8 will extend beyond the series of scheduled concerts.
LIVE 8 is part of a day of action across the world which kick-starts The
Long Walk to Justice that calls on the eight leaders of the world's richest
countries to cancel debt, increase aid and bring about trade justice when
they meet for the G8 summit in Gleneagles, Scotland on 6th-9th July. On 2nd
July in London, Edinburgh, Philadelphia, Berlin, Paris and Rome millions will
be coming together to call for complete debt cancellation, more and better
aid and trade justice for the world's poorest people. LIVE 8 is calling for
people across the world to unite in one call - in 2005 it is your voice we
are after, not your money.
Through a number of innovative projects, Nokia and partners leverage the
benefits of mobile communications for education and health. By 2015, Nokia
believes that half of the world's population will have access to global
communications through mobile devices. See www.nokia.com for more information
on BridgeIt and other community involvement projects.
Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to
each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and services
for network operators and corporations.
Source: Nokia
Media Enquiries: Live 8, Email: live8media@live8live.com Nokia, Multimedia, Communications, Tel: +358-7180-45667
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