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Monday, June 13, 2005

Nielsen Media Research Serves Up Family Fun at Detroit's 'Real Men Cook' for Charity Event on June 19

Nielsen Media Research Serves Up Family Fun at Detroit's 'Real Men Cook' for Charity Event on June 19

DETROIT, June 13 /PRNewswire/ -- Father's Day is a day to give tribute to the deserving men in our lives who have worked diligently to shape their families and communities. That's why, returning for its 16th year, Real Men Cook Detroit will bring together fathers, "real men", and "community chefs" to enjoy a day of food, fun and family. The only national outdoor food festival to celebrate the African American patriarch and father figures, Real Men Cook is nationally sponsored by Nielsen Media Research, the nation's top television ratings company.

"Nielsen Media Research is proud to sponsor Real Men Charities Inc. and the Real Men Cook Detroit event in its salute to men who have a positive effect on their families and communities," said Cheryl Pearson-McNeil, vice president of communications and community affairs of Nielsen Media Research. "Nielsen's goal to ensure that every viewer counts in its measurement process complements Real Men Cook's dedication to changing how minority families and communities are viewed."

Proceeds from Real Men Cook Detroit will benefit the Men In Action (MIA), Men's Christian Fellowship and Focus: HOPE and Real Men Charities, Inc. Since its inception, Real Men Cook event ticket sales and sponsor-related donations have helped raise nearly $1 million for not-for profit organizations across the country.

"We are elated to have Nielsen Media Research join us," said Carmen Carter, Detroit's Real Men Cook event manager. "Nielsen has played a major role here in Detroit by ensuring that African Americans are included and count in its measurement of television ratings which has a profound effect on our families and communities." Carter adds, "We are delighted that Larry Lee, former National Football League star player will be Nielsen's celebrity chef."

Real Men Cook will be held, Sunday, June 19 from 3 p.m. to 6 p.m. at Focus: HOPE, 1400 Oakman Blvd., Detroit, Michigan 48238.

For ticket information, call (313) 592-0057 or log on to http://www.realmencook.com/ .

Source: Nielsen Media Research

CONTACT: Lavonia Perryman of PR Networks, Inc., +1-313-567-5201,
prnetworks@franco.com ; or Cheryl Pearson-McNeil of Nielsen Media Research,
+1-312-385-6507, cheryl.pearson-mcneil@nielsenmedia.com

Web site: http://www.realmencook.com/

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