Nielsen Media Research and Emmis Television Sign 4-Year Agreement

Nielsen Media Research and Emmis Television Sign 4-Year Agreement

TV Audience Service for 12 Broadcast Stations

NEW YORK, June 29 /PRNewswire/ -- Nielsen Media Research announced today a 4-year agreement with Emmis Television which includes television audience measurement services for 12 Emmis owned stations.

This agreement provides the groups' television stations with media information services, reports and software systems available through Nielsen Station Index (NSI), the local service of Nielsen Media Research.

The announcement was made by Jack Oken, general manager of local services for Nielsen Media Research. "This agreement continues our commitment to providing Emmis with quality data to make more effective business decisions," said Oken. "It also demonstrates Nielsen's investment into recent quality improvements with the diaries used within these markets."

Randy Bongarten, president of Emmis Television stated, "Quality audience information is extremely important, as the television marketplace becomes increasingly more competitive. We look forward to working with Nielsen to ensure quality information in the coming years."

The Emmis Television stations which are included within this 4-year agreement include: KRQE Albuquerque-Sante Fe; WSAZ Charleston-Huntington; WLUK Green Bay-Appleton; KGMB and KHON Honolulu; WALA and WBPG Mobile- Pensacola; KMTV Omaha; KOIN Portland; KSNT Topeka; KGUN Tucson; and KSNW Wichita-Hutchinson Plus. The following four remaining Emmis owned stations have individual contracts with Nielsen Media Research: WFTX Ft. Myers; WVUE New Orleans; WKCF Orlando; and WTHI Terre Haute.

About Nielsen Media Research

Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.

Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam stock exchange. For more information, please visit the VNU website at http://www.vnu.com/

Source: Nielsen Media Research

CONTACT: Kerry Kielar of Nielsen Media Research, +1-646-654-8357

Web site: http://www.nielsenmedia.com/

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