Groove Mobile and PTC Launch Poland's First Ever Mobile Music Download Service

Groove Mobile and PTC Launch Poland's First Ever Mobile Music Download Service

Deal Marks Groove Mobile's 6th International Mobile Music Installation: New Service Launched

PTC's Almost 9 Million Subscribers to Have On-Demand, Real-Time Access to Hit Songs From Leading Labels

ANDOVER, Mass. and WARSAW, Poland, June 29 /PRNewswire/ -- Groove Mobile, the mobile music provider with the world's largest international footprint, today announced their launch with PTC, of Poland's first full-track mobile music service. PTC, operating under the brands Era, TAK TAK and Heyah, is the largest wireless operator in Poland, with almost 9 million subscribers. With this launch, Groove Mobile further extends their global reach, now having access to over 33 million mobile phone subscribers worldwide.

"We are thrilled to have PTC join our growing family of carriers," said Adam Sexton, VP Marketing and Product Management of Groove Mobile. "Groove Mobile continues to offer more music from more labels to more customers worldwide than anyone else."

With full-length tracks from EMI, Warner Music and V2, PTC's customers will now have access to a library of complete songs across multiple music genres. And with Groove Mobile's advanced features, subscribers are able to browse, preview, download and virally share smash hits from a huge number of artists, including Gorillas, Coldplay, and Norah Jones, among others.

"Demand for mobile music is sweeping Poland, and thanks to this deal, our subscribers will now have immediate, on-demand access to the music they crave," said Krzysztof Dzieciol, Mobile Consumer Services Director. "We are pleased that PTC, once again, is the first operator in Poland to introduce a new service to its customers."

GROOVE MOBILE - NEW SERVICES EVERY 60 DAYS

Over the last year, Groove Mobile has launched a new mobile music service approximately every sixty days. And with the addition of PTC in Poland, Groove Mobile continues to build upon its international footprint, which already includes Orange in the UK, Telenor (Norway), Eurotel (Czech Republic), Pannon (Hungary) and Sing-Tel (Singapore). The company has also rolled out two major new features -- the 'Tell-a-Friend' super distribution system and 'Discover HITS' push technology -- since the beginning of the year.

TELL-A-FRIEND

Released in February, the "Tell-a-Friend" super distribution system enables Groove Mobile's music customers to forward their favorite full-track music recommendations to other users on the same mobile network for both preview and purchase. "Tell-a-Friend," which lets users virally share their favorite songs, operates as easily and simply as an SMS text message and is the first deployment of its kind in the mobile music industry.

DISCOVER HITS

In April, Groove Mobile announced the "Discover HITS" addition to their already pioneering 'push' technology. "Discover HITS" delivers mobile music customers personalized music choices based on their mobile music preferences, tastes and purchase patterns. "Discover HITS" allows customers to receive new music recommendations and be kept up to date on the latest hits from their favorite artists.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading provider of full-track mobile music download services. Groove Mobile's turnkey solutions enable mobile operators to offer their customers a compelling music experience directly to their mobile phones. With an end-to-end software solution that fully integrates into each mobile network operator's billing system, Groove Mobile offers the opportunity for carriers to increase their average revenue per customer. Groove Mobile's direct download service is available in 6 countries and provides access to music from EMI, Warner Music International and V2 libraries. On the Internet, Groove Mobile is located at www.groovemobile.net.

Source: Groove Mobile

CONTACT: Bennet Ratcliff, bratcliff@groupsjr.com, or Billy Sind,
wjsind@groupsjr.com, both of Group SJR, +1-310-806-6200, for Groove Mobile

Web site: http://www.groovemobile.net/

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