Mobile Media Powers New PUNCHMUCH TV Channel

Mobile Media Powers New PUNCHMUCH TV Channel

Canada's CHUM Television Adopts Mobile Media's Mobile Response Platform to Run All-Request Music Video Channel

VIENNA, Va., June 30 /PRNewswire/ -- Today The Mobile Media Company (http://www.mobilemedia.com/), the personal broadcaster, and its Canadian partner MyThum (http://www.mythum.com/) announced that they will be powering the mobile interactive services behind CHUM Television's newly branded PunchMuch channel (http://www.punchmuch.com/).

PunchMuch is Canada's first fully automated, all-request music video service. The channel lets music fans everywhere request videos, participate in on-screen SMS chat and polling and more -- all via their wireless phones. PunchMuch weekly playlists are available onscreen and online, and offer the best choices in new and classic music video titles, along with special features including weekly top 10 lists, artist picks, and timeless favorites.

PunchMuch will be powered by Mobile Media's Viz|Response ITV technical platform and its content concepts. The ITV ground operation will be managed by MyThum.

"MyThum and Mobile Media have worked together for several years and supplied a large portfolio of clients with interactive mobile services including advanced Interactive TV platforms and content concepts," says Michael Carter, CEO of MyThum. "The deal with CHUM is one of the most extensive ITV agreements in North America, allowing access to a variety of interactive mobile experiences and embracing a truly multi-channel and multi-media viewer experience."

David Kines, Vice President of Music and Youth Specialty Channels for CHUM Television, agrees: "Creating exciting new services and delivering choices to our fans is synonymous with the CHUM brand," he says. "We've got an outstanding track record for staying connected to our viewers and responding with what they want. PunchMuch is all about energizing a community and engaging them via their mobile phones. This is a great new place to make that happen."

About Mobile Media

Mobile Media Company is a global provider of wireless provisioning and content solutions, interactive entertainment services and mobile marketing applications. Founded in 1993 as a pioneer of mobile messaging services and technologies, Mobile Media today reaches over 500 million mobile subscribers in 30 countries worldwide. Mobile Media works with leading industry players and a wide-range of customers including mobile carriers, broadcasters, media companies, and major consumer brands.

Source: Mobile Media Company

CONTACT: Mobile Media Press Contacts: General: Press@MobileMedia.com, or
UK: Gary Marshall or Rachael Parker, +44 (0)118 939 5900 or
Garym@CompanyCare.com or Rachael.Parker@CompanyCare.com, or Netherlands:
Vanessa Vigar, +31 71 513 2988 or Vanessa.Vigar@MobileMedia.com, or US: David
DiRamio, +1-610-642-8253 or DavidD@GregoryFCA.com; or CHUM Television Press
Contacts: Graham Machacek, +1-416-591-7400 X2593 or Graham@MuchMusic.com, or
Mima Agozzino, +1-416-591-7400 X2794 or Mima@MuchMusic.com, or Sandra
Puglielli, +1-416-591-7400 X2658 or STP@MuchMusic.com

Web site: http://www.punchmuch.com/

Web site: http://www.mythum.com/

Web site: http://www.mobilemedia.com/

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