Media Rights Technologies in Accord With Supreme Court Decision

Media Rights Technologies in Accord With Supreme Court Decision

SANTA CRUZ, Calif., June 30 /PRNewswire/ -- In anticipation of the eventual online super-distribution of motion picture, music, and software content, Media Rights Technologies ("MRT") dedicated its development team toward a vanguard technology suite that creates and delivers secure digital super-distribution for all types of media. The resulting MRT IP portfolio and products cover a wide range of solutions designed to control unauthorized ripping, copying, and burning of DVDs, CDs, software, webcast streams, and peer-to-peer content.

The unanimous June 27th Supreme Court ruling displayed rejuvenated respect and enforcement of copyright law. MRT's content control technologies are the means by which webcasting, P2P and distribution channels can place themselves above future judicial reproach while empowering consumers to lawfully enjoy digital media. Current digital distribution business models lack, if not completely ignore, effective copy control on their networks. MRT's IP portfolio provides the entertainment industry with a comprehensive anti-piracy solution for today and tomorrow.

Hank Risan, CEO of MRT states, "This landmark Supreme Court decision to defend copyright ultimately empowers the consumer to access, explore, and enjoy high quality creative entertainment for generations to come. The content owners can finally feel secure that their copyright is being honored, which paves the way for more innovative distribution and business models to develop and thrive. With absolute DMCA compliance, there is no end to what P2P networks and content providers can accomplish. Once illicit sharing of copyrighted works on P2P networks is no longer viable, the recording, movie, and software industries can rejuvenate themselves with galvanized sales and a renaissance in creativity. MRT's technology is transparent, creating absolutely no negative impact to the consumer. In fact, the end user ultimately benefits from the implementation of our technology as higher- quality and higher-demand media can be provided online without fear of illegal duplication or transmission on P2P networks."

MRT's designs are implemented by its popular online music service, BlueBeat.com, streaming over 350 channels of perfect-quality music, each track quietly defended by MRT's X1 Secure Recording Control. Risan adds, "BlueBeat.com is the world's first DMCA-compliant online music service. Since our launch in 2003 we have not had a single complaint of copyright infringement."

Risan concludes, "MRT's technology opens the door to truly secure and distribute content across all digital platforms from cell phones, computers and P2P networks. MRT is proud to offer one of technology's greatest contributions toward the protection of the arts."

All licensing inquiries should be directed to Elizabeth Crowell, Director of Business Development, 831-426-4412 or liz@mediarightstech.com.

About Media Rights Technologies

Media Rights Technologies (www.mediarightstech.com) creates and licenses software-based content-control solutions, enabling the effective superdistribution of any digital media content: educational, commercial or personal. In addition, MRT is a leading developer of intellectual property focused on technologies that enable the commercial success of digital distribution.

Media Contacts: Quake Cox, Media Rights Technologies

831.426.4412, quake@mediarightstech.com

Source: Media Rights Technologies

CONTACT: Quake Cox of Media Rights Technologies, +1-831-426-4412 or
quake@mediarightstech.com

Web site: http://www.mediarightstech.com/

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