Marketers Find Real-time Value in Cyber Waves

Marketers Find Real-time Value in Cyber Waves

New Internet Radio Program Focuses on Equipping Marketing Professionals

SAN DIEGO, June 15 /PRNewswire/ -- Marketing Matters LIVE!, a new Internet Radio Program produced by the American Marketing Association (AMA) through wsRadio.com, broadcasts the latest in marketing strategies, tactics, advice and thought leadership every Wednesday at 9 a.m. PST. (12:00 Eastern)

Marketing Matters LIVE!, hosted by Tim Riesterer and David Kinard, both seasoned marketers and professional speakers, is covering topics that are critical to marketing competitiveness. Since its launch in late January 2005, the show has featured such cutting-edge topics as Weblogs (Blogs) and their impact on Internet advertising, customer message management, career advice for marketers, trends in marketing for 2005, customer experience marketing and much more.

Says Kinard, "This program provides an incredibly diverse range of topics. This wide coverage of the whole gamut of marketing makes this program one of the best resources for marketers today. Even as a 15 year veteran, I learn so much each week from the expert guests we have on the show."

The show, still in its infancy, has been increasing its audience each month. The ability to track actual listener numbers is one of the major advantages of Internet talk radio. What was most surprising in reviewing the listener data was this audience overwhelming preferred the selection of MP3 downloads by a margin of 2-1 over windows media or real player. Although this reflects the growing trend of utilizing mp3 players and the popular Apple IPOD, which provide more portability in listening, it is way above the national average for mp3 use.

The American Marketing Association chose wsRadio.com as the producers of Marketing Matters Live! because of their strong Internet radio presence. Currently wsRadio produces over 80 programs including shows for eBay Inc, Entrepreneur Magazine and HayHouse Publications with a total listener base exceeding one million listeners. The AMA sees Marketing Matters Live! as a key member connection point. Because of the show's popularity, the AMA is already considering an expanded schedule and format enhancements.

Marketers can listen to the archives by logging onto www.wsradio.com/marketingmatterslive.

The American Marketing Association (AMA) is the largest marketing association in North America. It is the source that marketers turn to every day for professional development, information and networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing professionals and academics from every industry.

The AMA is information, ideas and insight that marketers can use daily, along with the knowledge to help them grow in their career. For more information on the AMA, please visit www.MarketingPower.com.

Source: wsRadio.com

CONTACT: Chris Murch of wsRadio.com, +1-858-623-0199, ext. 100,
cmurch@wsradio.com

Web site: http://www.marketingpower.com/

Web site: http://www.wsradio.com/marketingmatterslive

Web site: http://www.wsradio.com/

-------
Profile: intent