LISTEN CAMPAIGN Announce New Asian Star Signings as Global Campaign Builds

LISTEN CAMPAIGN Announce New Asian Star Signings as Global Campaign Builds

LONDON, June 17/PRNewswire/ --

- With photos

THE LISTEN CAMPAIGN 2005 announced today that four acclaimed
Asian music artists, David Tao, Wang Lee Hom, A-Do and Kit Chan, had agreed
to perform at the LISTEN LIVE global broadcast event in Singapore on 1st
October 2005.

Executive Producer Tony Hollingsworth said:

"We are delighted that these four important Asian artists have
agreed to perform at LISTEN LIVE. They are big stars for the quarter of the
world's population that are entertained in Chinese. It helps to emphasise
that THE LISTEN CAMPAIGN and LISTEN LIVE really is a fusion of stars and
artists from East and West. We are creating a global campaign for a global
audience."

For the 1st October show, another four Asian musicians, 10 International
musicians, 10 film stars and 10 major Dignitaries and Royalty will be
announced at almost weekly intervals in the coming weeks leading up to LISTEN
LIVE.

The LISTEN CAMPAIGN 2005, launched on 6th June 2005, is a worldwide
campaign to help disadvantaged children, by funding up to 200 children's
charity projects. Already seven international film stars including Goldie
Hawn, Jessica Lange, Jeff Bridges, Brooke Shields, Kurt Russell, Jamie Lee
Curtis and Susan Sarandon have been filmed listening to disadvantaged
children around the world.

With the announcement of the four Asian musicians above, the number of
artists supporting the campaign is up to 11 out of a target of 80.

For 120 days, leading artists of film, music and the visual arts will
join together to focus attention on the needs and rights of children affected
by War, Disease, Exploitation, Poverty and AIDS. The campaign will culminate
in a global fundraising broadcast event, LISTEN LIVE, from Singapore which
will reach over 500 million people in more than 80 countries.

Overseas visitors wishing to see Listen Live in Singapore on October 1st
should contact their local travel agents, SIA ticket offices or book online
at www.tradewindsmice.com/listen/listen.htm.

Notes to Editors:

- For more information, visit the LISTEN CAMPAIGN website at
www.listencharity.org

- The LISTEN CAMPAIGN is one of the most ambitious and creative biennial
fundraising and awareness campaigns ever launched, to help disadvantaged
children around the world.

- LISTEN LIVE is a global broadcast event reaching 500 million people in
more than 80 countries from the National Stadium, Singapore.

- All the 20 film stars, 20 music stars and 20 major world dignitaries
participating in LISTEN LIVE will be announced in stages over the coming
weeks.

- The Singapore Tourism Board is the lead sponsor and host of LISTEN LIVE
in Singapore - a multi-cultural society that provides an ideal location for
Indian, Chinese, Asian, Latin American, African and Western artists to
perform for a global audience.

- Singapore Airlines is the official airline which is flying the stars in
to Singapore for this global fundraising broadcast.

Four high resolution photographs of the Asian music artists are available
to the media free of charge at http://www.newscast.co.uk
(Tel: +44-(0)20-7608-1000)

Source: Tribute

For further information contact: Simon Scott, Head of Press: T: +44-(0)208-600-8584, +44-(0)7730-989-692, simon.scott@tribute3ml.com. Anna Cox, Account Director, Ogilvy Public Relations Worldwide: T: +44-(0)207-309-1046, +44-(0)7779-037-157, anna.cox@ogilvy.com. Ng Geng Whye, Account Manager, G W Agency Singapore: T: +65-6353-4801, +65-6353-4342, gengwhye@gw-agency.com

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