HI Europe Selected to Provide Topical Responses for New Prime-Time Comedy '8 Out of 10 Cats' by Endemol UK Productions

HI Europe Selected to Provide Topical Responses for New Prime-Time Comedy '8 Out of 10 Cats' by Endemol UK Productions

LONDON, June 3/PRNewswire/ -- HI Europe, the London-based subsidiary of global research and consultancy
Harris Interactive(R), announced today that it has been chosen by Endemol UK
Productions to provide up-to-the-minute British attitudes to topical events,
current affairs and people in the public eye for its forthcoming topical
comedy show, 8 Out of 10 Cats.

The new show, due for first broadcast on Channel 4 at 9.30pm (GMT) on
3 June 2005, is an exciting weekly topical panel show that will use HI
Europe's opinion survey results to generate content designed to stimulate
comedy debates and light-hearted arguments between two teams, led by comedian
Sean Lock and actor-comedian Dave Spikey, better known for his role as Jerry
St. Clair in Channel 4's highly acclaimed show, Phoenix Nights.

Hosted by award-winning comedian Jimmy Carr, the show avoids the
conventional approach to current affairs comedy shows, and instead adopts an
irreverent, revealing approach to the subjects the British public is really
discussing, such as, "which do you prefer - kittens or Christmas?" and other
light-hearted topical, show business and trivial subjects.

Each week, HI Europe will ask 500 British adults their opinions on a
range of topical subjects. Using its wholly owned online panel of
respondents, questions will be created, programmed, surveyed and tabulated in
just 24 hours, providing the most up-to-the-minute canvass of public opinion.

"We're delighted to be involved in the show and to be associated with
Endemol," HI Europe Media Research Director Steve Evans explains. "Our panel
and our unrivalled experience in conducting online research help us to
guarantee efficient delivery of results, vital to the success of this
production."

"The speed and accuracy of results was the biggest factor in selecting
the most appropriate research firm to partner with," Series Producer Ruth
Phillips commented. "The show is heavily reliant on being up-to-the-minute on
all the topics that will be debated by the participants. We knew we could
rely upon HI Europe to deliver timely and accurate information."

About Harris Interactive and HI Europe Research

The Harris Poll has been a leading barometer of public opinion in the
U.S. for about 40 years. Together, the Harris Interactive and HI Europe
online global panels enable the companies to provide fast, accurate and
cost-effective results that allow clients to gauge public attitudes to stated
topics, increase campaign awareness and effectiveness, and create
value-driven PR, marketing, advertising, communications and business
strategies that enhance overall business performance.

About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com), the 15th
largest and fastest-growing market research firm in the world, is a
Rochester, NY-based global research company that blends premier strategic
consulting with innovative and efficient methods of investigation, analysis
and application. Known for The Harris Poll(R) and for pioneering
Internet-based research methods, Harris Interactive conducts proprietary and
public research to help its clients achieve clear, material and enduring
results.

Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through its U.S. offices and wholly
owned subsidiaries, HI Europe in London (http://www.hieurope.com), Novatris
in Paris (http://www.novatris.com), and through an independent global network
of affiliate market research companies. EOE M/F/D/V.

To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, http://www.harrispollonline.com.

Press Contacts:
Carrie Hamer
HI Europe
+44-(0)-845-124-2211
chamer@hieurope.com

Caroline North
HI Europe
+44-(0)-208-263-5246
cnorth@hieurope.com

Nancy Wong
Harris Interactive
+1-585-214-7316

Katie Nicholls
Endemol UK
+44-(0)-208-222-4176

Web site: http://www.harrisinteractive.com
http://www.hieurope.com

Source: Harris Interactive

Carrie Hamer, +44-845-124-2211, chamer@hieurope.com, or Caroline North, +44-208-263-5246, cnorth@hieurope.com, both of HI Europe; or Nancy Wong of Harris Interactive, +1-585-214-7316; or Katie Nicholls of Endemol UK, +44-208-222-4176

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