THX Debuts SCIENCE, the Newest Theatrical Trailer for THX Certified Venues and Products

THX Debuts SCIENCE, the Newest Theatrical Trailer for THX Certified Venues and Products

SAN RAFAEL, Calif., May 11 /PRNewswire/ -- THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, today announced the release of SCIENCE, the company's newest theatrical trailer for THX Certified Cinemas, DVDs and Games. A team of acclaimed sound and visual artists from the filmmaking community produced SCIENCE, the 11th THX trailer created since the company was founded in 1983. The SCIENCE trailer is currently being distributed to THX Certified Cinemas, just in time for the summer blockbuster movie releases, and will also begin to appear on THX Certified DVDs and Games this fall.

The SCIENCE trailer gets its name from THX's new brand strategy, "The Science of Sensation," which builds on the THX principles of using scientific innovation to create technologies that provide sensational movie, music and video game experiences.

"The THX trailers are adored by moviegoers, home theater audiences, and gamers around the world. They help us connect with consumers and provide our partners an entertaining way to commemorate their efforts in achieving THX certification," said Michael Franzi, chief marketing officer at THX. "The SCIENCE trailer will help THX communicate the value of its technologies and certification programs, while priming entertainment audiences for high quality audio and visual presentations."

For the first time in more than 20 years, the SCIENCE trailer features the complete, original THX "Deep Note(TM)," an audio mark that has become synonymous with the THX brand. In THX Certified Cinemas, "Deep Note" is used to display the power of the auditorium's acoustics, surround sound system and visual presentation. On THX Certified DVDs and Games, it provides consumers with an immersive demonstration of their home entertainment system. The audio for "Deep Note" begins in the front surround channel and then encircles the audience, as it erupts into a final crescendo -- providing a truly enveloping experience.

PAST THX TRAILERS
Wings (1983)
Broadway (1985)
Cimarron (1988)
Grand (1993)
The Simpsons (1994)
Tex (1996)
Tex 2: Moo Can (1997)
Broadway 2000 (1999)
Cavalcade (2001)
Bounty (2003)

To view a selection of these THX trailers or to find a list of THX Certified Venues or Products, visit www.thx.com.

About THX Ltd.

As consumers seek entertainment experiences with greater sensation and sensory immersion, using precision science to invent new technologies has become paramount. THX Ltd. is continually enhancing these consumer experiences by enabling the creation, delivery and presentation of digital content through more efficient, more powerful, and more enjoyable methods. With structured certification programs and innovative technology development, THX is embedding the science of sensation in diverse entertainment venues and influential products. Today, the world's premier commercial cinemas, post-production studios and home entertainment products incorporate THX technologies and have achieved the coveted THX Certification. The company is headquartered in San Rafael, Calif. Its Digital Works office, offering movie and DVD mastering and post-production services, is based in Burbank, Calif. For more information, visit www.thx.com.

NOTE: THX is a trademark of THX Ltd., which may be registered in some jurisdictions. All rights reserved.

Source: THX Ltd.

CONTACT: Chris Kukshtel, Director, Marketing of THX Ltd.,
+1-415-492-3929, or pr@thx.com; or Graham McKenna, PR Manager of Pacifico
Integrated Marketing Communications, +1-408-293-8600, ext 335, or
gmckenna@pacifico.com, for THX Ltd.

Web site: http://www.thx.com/

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