Sony Computer Entertainment America Merges Film, Music, Art, Photography, and Gaming at PSP(TM) Factory

Sony Computer Entertainment America Merges Film, Music, Art, Photography, and Gaming at PSP(TM) Factory

Charlize Theron, Keanu Reeves, Drew Barrymore, Amanda Peet and More Joined Sony Computer Entertainment America in an Unprecedented Interactive Environment to Experience Exclusive Work From David LaChapelle, Amanda DeCadenet, Interpol and More

FOSTER CITY, Calif., May 18 /PRNewswire/ -- On Tuesday, May 17, in honor of the 2005 Electronic Entertainment Expo, Sony Computer Entertainment America debuted the PSP(TM) Factory in Hollywood to an audience of A-listers including Charlize Theron, Keanu Reeves, Drew Barrymore, Amanda Peet, Ludacris, Maroon 5 and Michael Keaton. Inspired by renowned pop artist Andy Warhol's 1960s "Factory," PSP Factory fused the worlds of music, film, photography, art and gaming to create a utopian creative community. Constructed at the historic Hollywood Center Studios, PSP Factory featured live installations to recreate the feel of making art in all mediums, allowing for an unprecedented interactive environment that brought to life the comprehensive entertainment experience PSP(TM) (PlayStation(R) Portable) entertainment system offers -- movies, music, photos, games, and wireless connectivity.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

At the invite-only affair, multi-media galleries showcased the unique capabilities of PSP and inspired the imaginations of famed artists David LaChapelle, Amanda DeCadenet, Patrick McMullan, and Todd James. Nicky Hilton, Greg Grunberg, Eve and Bai Ling explored a set built exclusively for PSP by artist-turned-documentary filmmaker LaChapelle, which allowed guests to view a trailer of his acclaimed documentary, Rize while real life "krumpers" entertained the crowd. DeCadenet unveiled a special collection of exclusive photos of Amanda Peet, Amber Valetta and Nick Valensi from The Strokes to Drew Barrymore and Fabrizio Moretti while James displayed his collection of PSP-inspired graffiti art.

Celebrities Stephen Dorff, Samantha Mathis and David Spade were the voyeurs as McMullan photographed Gary Dourdan, Ivana Milosevic, Rachel Hunter, Ione Skye and other guests live in the PSP Photo Studio. The exclusive event also gave Carson Daly, Henry Simmons, Jermaine Dupri, Nicholas Gonzalez and Cobi Jones a chance to hone their gaming skills on Wipeout(R) Pure, Hot Shots Golf(R) Fore! and ATV Offroad Fury(R): Blazin' Trails on PSPs as indie rock stars Interpol and Louis XIV provided a live performance. Guests were able to take a piece of the soundtrack home with a song from Interpol recorded exclusively for PSP.

Setting a new standard as the first-ever integrated portable entertainment system designed to provide consumers with a comprehensive entertainment experience including games, music, movies, photos, communication, and wireless networking, PSP launched in North America on March 24 to extraordinary consumer demand.

About PlayStation(R) Portable

PSP(TM) (PlayStation(R) Portable) is a new portable entertainment system that allows users to enjoy 3D games, high-quality full-motion video, and high-fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation(R)2, PSP features a 4.3 inch wide screen, high-resolution TFT display. PSP also adopts a newly developed compact but high-capacity (1.8GB) optical disc, Universal Media Disc (UMD(TM)), as its storage medium. With a wide range of accessories and connectivity options, including Memory Stick Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment platform from PlayStation.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(TM) game console, the PlayStation(R)2 computer entertainment system and the PSP(TM) (PlayStation(R) Portable) entertainment system. The PlayStation 2 computer entertainment system revolutionized the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP handheld entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at www.us.playstation.com/psp

NOTE: "PlayStation" and the "PS" Family logo are registered trademarks and "PSP" and "UMD" are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are trademarks of Sony Corporation.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840

Source: Sony Computer Entertainment America Inc.

CONTACT: Jennifer Clark, +1-650-655-5994, or
jennifer_clark@playstation.sony.com; or
Katie Cray, +1-310-854-4772, or kcray@bncpr.com

Web site: www.us.playstation.com/psp

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