Missed the Behind-the-Scenes Footage? Don't Miss the Spicy Carl's Jr.(R) Commercial Featuring Paris Hilton

Missed the Behind-the-Scenes Footage? Don't Miss the Spicy Carl's Jr.(R) Commercial Featuring Paris Hilton

Paris Hilton, the 24-year-old socialite, fashionista and aspiring actress can be seen on the small screen tonight promoting the new Spicy BBQ Six Dollar Burger(TM) from Carl's Jr. The much-anticipated commercial debuts during prime time television on the West Coast during many program season finales. If your viewers miss it (or can't get it their market), they still have the chance to catch it on your newscast!

With a music-video feel, Hilton, clad in a sexy bathing suit, seductively showcases her best car-washing skills as she takes a bite out of the new hot and spicy burger. An internet-only 60-second version of the commercial, featuring additional hot footage, will be available tonight only on www.carlsjr.com.

"Paris Hilton likes her burgers spicy."
- Associated Press

CARL'S JR. / HARDEE'S: Widely known for bringing sit-down restaurant quality burgers to fast-food customers, Carl's Jr. and Hardee's are wholly owned subsidiaries of CKE Restaurants, Inc. of Carpinteria, Calif. As of the fiscal year ended January 31, 2005, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,166 franchised or company-owned restaurants in 44 states and in 11 countries, including 1,014 Carl's Jr. restaurants, 2,034 Hardee's restaurants and 101 La Salsa Fresh Mexican Grill restaurants.

B-Roll footage includes: The final cut of the commercial, behind-the-scenes footage of Paris on the shoot, and sound bites from Paris, Brad Haley, Executive Vice President of Marketing for Carl's Jr., and Jordin Mendelsohn, Executive Creative Director for Mendelsohn Zien Advertising.

B-Roll feed details: Friday, May 20, 2005
10:30 to 10:45 a.m. EDT
(7:30 a.m. to 7:45 a.m. PDT)
IA 6 / C09
Uplink Frequency: 6105.000 H
Downlink Frequency: 3880.000 V
Trouble Number: 310-287-3800

For more information, please contact: Caroline Weilert / Weber Shandwick / 310-854-8233 /cweilert@webershandwick.com Kate Greenberg / Weber Shandwick / 310-854-8264 /kgreenberg@webershandwick.com

To request a hard copy tape, please contact:

Robin Applebaum / Dogmatic / 646-336-7977 / robin@dogmatic.com

PRNewswire -- May 19

Source: Carl's Jr.

Web site: http://www.carlsjr.com/

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