FastChannel to Introduce Integrated Intelligence and Control Platform For Advertising

FastChannel to Introduce Integrated Intelligence and Control Platform For Advertising

Single provider, single interface solution will integrate digital media distribution, broadcast verification, and competitive intelligence tools with robust digital asset management and control functionality

NEEDHAM, Mass., May 25 /PRNewswire/ -- FastChannel Network, Inc., owner and operator of the world's largest online advertising delivery network, announced today the introduction of the first-ever integrated intelligence and control platform for the advertising industry. The new application suite, integrated through a proprietary digital asset management infrastructure, is expected to be available in mid-June.

Designed to mirror an advertising workflow, the FastChannel solution provides critical intelligence and process controls at each stage of advertising and campaign development, from competitor tracking and creative/production resourcing, to media distribution, broadcast verification, and advertising asset management.

"Advertisers and agencies can confidently turn to FastChannel to provide next generation technologies and advance their advertising process," said Michael Greenlees, FastChannel Chairman and Chief Executive Officer. "FastChannel's revolutionary new platform delivers tools long overdue in an industry that's becoming increasingly competitive. More and more agencies now recognize that technology can deliver efficiencies and control -- simplifying a complex process and allowing them to focus on what they are good at -- developing big ideas that can move the dial for their clients. Processes don't add value to a clients business -- ideas do. FastChannel's single integrated solution is designed and built solely for the business of advertising."

FastChannel is renowned as the originator of online advertising distribution and the only company distributing video, audio and print advertising. This new integrated suite of services, designed and engineered by FastChannel, is built on a proven digital asset management infrastructure, allowing seamless management of all digital advertising assets, regardless of their origin-broadcast assets, non-broadcast assets, print advertising, other creative resources and office documents.

News Media Contact

Kim Vranas, FastChannel Network, Inc., 781.898.6435, kvranas@fastchannel.com

About FastChannel Network (http://www.fastchannel.com)

FastChannel Network provides the platform, tools and intelligence needed to create, manage, and deliver digital advertising assets. FastChannel features the advertising industry's largest media distribution network, with more than 5,000 advertisers and agencies, 13,400 TV & radio broadcast and cable destinations and 6,000 newspapers. The company's online system provides customers with speed, control, cost savings and error-reduction while achieving the best possible results and the highest return on their investment.

Source: FastChannel Network, Inc.

CONTACT: Kim Vranas of FastChannel Network, Inc., +1-781-898-6435,
kvranas@fastchannel.com

Web site: http://www.fastchannel.com/

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