Krispy Kreme Introduces Madagascar(TM) Doughnut

Krispy Kreme Introduces Madagascar(TM) Doughnut

Moviegoers Can Trade in Their Madagascar(TM) Ticket Stub for a Madagascar Tropical Sprinkle Doughnut during Memorial Day Weekend

WINSTON-SALEM, N.C., May 25 /PRNewswire-FirstCall/ -- In celebration of DreamWorks Animation's new computer animated feature film Madagascar(TM), Krispy Kreme Doughnuts, Inc. (NSYE: KKD) is delighted to introduce a limited time offer of a Madagascar(TM) Tropical Sprinkle Doughnut at participating U.S. retail stores. Madagascar(TM) opens on May 27th in over 3,700 theaters nationwide in the U.S.

Madagascar(TM) Tropical Sprinkle Doughnuts are Original Glazed doughnuts dipped in chocolate icing and covered in tropical-colored sprinkles. Madagascar(TM) doughnuts will be offered at participating U.S. Krispy Kreme retail stores through May 29.

Moviegoers who bring in their Madagascar(TM) ticket stub on opening weekend (May 27 - 29) to participating Krispy Kreme stores nationwide will receive a free Madagascar(TM) Tropical Sprinkle Doughnut.

About Krispy Kreme Doughnuts

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts including the Company's signature Hot Original Glazed. Krispy Kreme currently operates more than 380 stores in 45 U.S. states, Canada, Australia, Mexico, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com/.

About DreamWorks Animation's Madagascar(TM)

DreamWorks Animation's Madagascar(TM) is a computer-animated comedy starring four civilized animals-a lion, a zebra, a giraffe and a hippo- who have lived their entire lives in blissful captivity growing up as best friends at the Central Park Zoo...until the day they are put on a boat to Africa and suddenly find themselves washed ashore onto the exotic island of Madagascar. Now these native New Yorkers must learn to survive in this strange land and discover the true meaning of the phrase "it's a jungle out there."

Information contained in this press release, other than historical information, should be considered forward-looking. In particular, the Company has made predictions about its forecasted growth in systemwide sales for the second half of the fiscal year and the fiscal year overall, its revised development plans and estimated new store openings for the fiscal year and the potential for its new product and cost saving initiatives. Forward-looking statements are subject to various risks, uncertainties, and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are its dependence on franchisees to execute its store expansion strategy, supply issues, changes in consumer preferences and perceptions, the failure of new products or cost saving initiatives to contribute to financial results in the timeframe or amount currently estimated, the outcome of the pending investigation by the Securities and Exchange Commission, the pending shareholder class action, and the pending shareholder derivative action, and numerous other factors discussed in Krispy Kreme's periodic reports, proxy statement and other information statements filed with the Securities and Exchange Commission.

Source: Krispy Kreme Doughnuts, Inc.

CONTACT: Kendra Borowski for Krispy Kreme Doughnuts, +1-212-242-9353
ext. 160, kendra@laforce-stevens.com

Web site: http://www.krispykreme.com/

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