CMT'S 'One Country' Initiative Inspires Viewers to Take Action in Their Communities

CMT'S 'One Country' Initiative Inspires Viewers to Take Action in Their Communities

NASHVILLE, Tenn., May 2 /PRNewswire/ -- CMT, America's No. 1 country music network, has unveiled its new pro-social initiative, CMT "One Country." The campaign is designed to promote volunteerism and inspire CMT viewers to take action and bring about important change in their communities. The announcement was made today by Brian Philips, Executive Vice President and General Manager. CMT is one of the nation's fastest-growing cable channels, now available in more than 77 million homes.

CMT "One Country" will introduce and celebrate selfless everyday heroes. According to Philips, "CMT will enlighten our fans and inspire them to take action in the places where they live. This campaign will shine a bright light on non-profit agencies doing essential work across America. With the help of our biggest stars, we'll reinforce the messages that resonate in so much of CMT's music. We know our viewers care deeply about the needs of their neighbors. "One Country" will make it easy for them to help."

CMT's "One Country" campaign will feature Public Service Announcements involving CMT's most prominent stars. The campaign will also recognize real people, doing extraordinary work and helping to make a difference in their own communities. CMT will develop new programming to reflect the "One Country" initiative and will produce shows that recount stories of volunteers who help build affordable housing, replenish food banks and support American military families. The network's website, CMT.com, will provide elaborate, localized support for the pro-social effort, providing instant access to "CMT One Country" partners. CMT.com is the world's No. 1 web site for country music fans.

Beginning this fall, CMT "One Country" will provide on-air, on-line and local event partnership opportunities for CMT affiliates to connect with their communities and make a difference.

CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 77.1 million households in the United States. Go to country music's biggest web site at http://www.cmt.com/ .

Source: CMT

CONTACT: Cindy McLean of CMT, +1-615-335-8404, or cindy.mclean@cmt.com

Web site: http://www.cmt.com/

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