Playboy TV Announces Appointment of Richard Jukes as Head of Content

Playboy TV Announces Appointment of Richard Jukes as Head of Content

MIDDLESEX, United Kingdom, April 25/PRNewswire/ -- Playboy TV UK, a leading provider of high-quality, entertainment
programming for adults, is pleased to announce the appointment of Richard
Jukes as Head of Content. He will report to Jeremy Yates, Managing Director
of Playboy TV UK.

In this newly created position, he will oversee the strategy,
development, and management of all Programming and On-Air Content produced by
Playboy TV UK. This includes Playboy TV, the Adult Channel, Spice Extreme and
Climax3 in the UK; Playboy TV Germany; the Adult Channel Israel; and Spice
Platinum in Europe. He will also be responsible for Video on Demand content,
including ntl's service where Playboy TV is the exclusive adult provider, and
content for hotels, broadband, wireless, DVD and online.

Richard Jukes has a broad range of creative, operational and commercial
experience in broadcasting, including new media and associated revenue
streams. He was responsible for the launch of several digital TV channels and
has been particularly involved in wireless, including gaming, SMS, MMS and 3G
and how these services drive greater viewership and revenue.

Mr. Jukes joins Playboy TV UK from 4D Telecom where he recently launched
the Gay Network on Sky. Prior to 4D Telecom, he was Director of Programmes at
Enteraction TV where he re-launched L!VE TV.

Commenting on the appointment, Mr. Yates said: "I'm excited that Richard
is bringing his creativity and expertise to our experienced existing content
team. I expect him to play an important role in ensuring we continue to build
revenues by providing the very best content tailored for different platforms
and target customers."

"Playboy TV is highly regarded within the broadcasting industry for its
branding, creative trend-setting and leading technological advances," said
Mr. Jukes. "I join the UK team with great excitement and aim to use my
experience to expand Playboy's leading position within broadcasting and
multimedia."

About Playboy TV UK

Playboy TV UK operates Playboy TV, The Adult Channel, Spice Extreme and
Climax3 which are among the most popular adult entertainment television
networks in the UK. Available on Sky Digital, ntl and Telewest platforms, the
channels are available as encrypted premium services on a monthly
subscription and Pay Per Night basis. Playboy TV UK is a subsidiary of
Playboy TV International.

About Playboy TV International

Playboy TV International, wholly owned by Playboy Entertainment Group,
Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops
and operates quality adult entertainment television networks worldwide under
the Playboy TV and Spice brands. PTVI has full ownership of Playboy TV, The
Adult Channel, and Spice Extreme in the United Kingdom and Europe as well as
an equity interest in Playboy TV Japan, Channel Ruby and Playboy TV Latin
America & Iberia. Playboy TV International is headquartered in Los Angeles
with major presence in key European and Asian markets. Under strategic
alliances with leading international partners, PTVI operates branded networks
in Australia, France, Germany, Hong Kong, Israel, South Korea, New Zealand,
Poland, Scandinavia, and Turkey.

Source: Playboy TV UK

Janis Woolley of Playboy TV, +44-20-8581-7420, janis.woolley@playboytv.co.uk

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