Infrastructure Upgrades Are the Order of the Day in Broadcast/Network Digital Video Recorder Markets

Infrastructure Upgrades Are the Order of the Day in Broadcast/Network Digital Video Recorder Markets

LONDON, April 18/PRNewswire/ -- Significant improvements to existing broadcast/network digital video
recorders (DVRs) are necessary for applications such as video on demand
(VOD), near VOD (N/VOD), and high definition (HD) transmissions to take off.
These upgrades are likely to be expensive and market entrants will be under
pressure to provide video based services.

New analysis from Frost & Sullivan (www.IT.frost.com), World
Broadcast and Network Digital Video Recorder (DVR) Markets, reveals that
revenue in this market grew at over 10 percent in 2004 and is projected to
reach $82.7 million in 2011.

If you are interested in a virtual brochure, which provides an
overview of the latest analysis of the World Broadcast and Network Digital
Video Recorder (DVR) Market - then send an e-mail to Kristina Menzefricke -
Corporate Communications - at kristina.menzefricke@frost.com with the
following information: your full name, company name, title, telephone number,
fax number and e-mail. Upon receipt of the above information, an overview
will be sent to you via e-mail.

"The ability to handle granular metadata for archiving and
search retrieval is an essential aspect for recording solutions in the
broadcast and network-based environment," explains Frost & Sullivan Industry
Analyst Mukul Krishna. "For an effective DVR solution, it is necessary to
also have tight integration with editing and asset management systems as well
as automation and other broader IT infrastructure."

The value proposition of DVRs can be quantified as savings on
physical archives, collaboration, near real-time delivery, reduced time to
market, and cutbacks in expenses on retrieving lost or misplaced assets.
Potential customers have begun to show interest in the products due to their
advantages of ease and swiftness of editing video content stored on a video
server-based DVR as opposed to on a videotape.

Moreover, the Federal Communications Commission's (FCC)
mandate to switch to digital format has enhanced the demand for larger video
server solutions with greater applications. With this decision, there have
been rapid and wide-ranging changes in the broadcast workflow - starting with
cameras and the encoding and ingest process through to the editing,
recording, and management, and finally the provision of content.

"Many broadcast stations in the United States are now digitalized and
are increasingly moving toward HD transmission, and Europe is also expected
to shift to the digital format by 2008-2010," comments Krishna.

DVRs pack the functionalities of multiple video tape recorders
(VTRs) into a single box, giving broadcasters a compelling financial
incentive in terms of cost of ownership and maintenance. Traditional
client-based personal video recorders (PVRs) are expensive and are prone to
content piracy issues.

Telecom companies are attempting to generate demand for the
video component of their offerings by promoting the Internet protocol
television (IPTV) among traditional cable and satellite customers. Their
strategy includes passing on cost savings to customers, while simultaneously
appeasing content owners by providing customers with PVR functionality
without actually letting them record any content at their premises, easing
piracy concerns.

Faced with a fast shrinking residential customer base due to
aggressive competition from cable companies, telecom enterprises have started
contemplating the triple-play package of voice, data, and video by offering
video and VOD services over digital subscriber line (DSL).

"With this recent move to provide voice by North American
cable companies, telecom company-based video services are proliferating and
are now encroaching on the traditional market of cable companies," notes
Krishna.

This sudden momentum expects to spur the demand for video
server-based product, especially network PVRs (NPVRs).

World Broadcast and Network Digital Video Recorder (DVR)
Markets, part of the 6169 subscription, provides an overview of the market
segmenting it into digital media, digital streaming, digital encoding,
digital asset management, digital rights management, and video servers. The
study also discusses the driving and restraining factors for revenue
generation and gives recommendations on how to proceed in this market. The
research enables companies to align their positioning strategies to benefit
from the changing markets and obtain maximum return on investment. Executive
summaries and interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been
partnering with clients to support the development of innovative strategies
for more than 40 years. The company's industry expertise integrates growth
consulting, growth partnership services and corporate management training to
identify and develop opportunities. Frost & Sullivan serves an extensive
clientele that includes Global 1000 companies, emerging companies, and the
investment community, by providing comprehensive industry coverage that
reflects a unique global perspective and combines ongoing analysis of
markets, technologies, econometrics, and demographics. For more information,
visit http://www.frost.com/

Contact:
Kristina Menzefricke
Corporate Communications - Europe
P: +44-(0)-20-7343-8376
F: +44 (0)-20-7730-3343
E: kristina.menzefricke@frost.com
www.frost.com

Keywords in this release: broadcast, digital video recorder, DVR, network
DVR, NDVR, world, video tape recorders, VTRs, personal video recorders, PVRs,
Internet protocol television, IPTV, digital media, digital streaming, digital
encoding, digital asset management, digital rights management, video servers,
Federal Communications Commission, FCC, high definition, HD, video on demand,
VOD, triple-play, network PVR, NPVR, digital subscriber line, DSL, near VOD,
N/VOD, granular metadata, research, information, market, trends, technology,
service, forecast, market share

Source: Frost & Sullivan

Kristina Menzefricke, Corporate Communications - Europe, P: +44-(0)-20-7343-8376, F: +44-(0)-20-7730-3343, E: kristina.menzefricke@frost.com, www.frost.com

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