Sony Launches Competitive Line of New Network Walkman

Sony Launches Competitive Line of New Network Walkman

BERLIN, Germany, March 8/PRNewswire/ --

- The Most Affordable and High Performance Network Walkman Ever

- With pictures

The advanced flash memory Network WALKMAN range from Sony today sees the
addition of three new series, featuring Sony's renowned Stamina battery life,
high quality sound ATRAC3plus and direct MP3 playback. These attractively
priced music players are tiny, slender and are encased in a range of vibrant
colours. Many of the new series also deliver ingenious features such as an
innovative 3-minute recharge for 3 hours of play(1) and a glowing Organic EL
(electro-luminescence) display. All three lines- the entry NW-E100 series,
mid-range NW-E400 series and the high-end NW-E500 series - are available in
capacities of 256MB, 512MB, and 1GB and will be launched in April 2005.

"700 songs, or up to 45 CDs worth of songs can be stored on these tiny
but very innovative players," said Gregory Kukolj, General Manager for
Personal Audio Europe. "Users want to get straight to the music, so an
uncluttered, fuss-free design with easy navigation was a key consideration
when planning the new Network Walkman range. We took this a stage further
with qualitative organic EL technology for the display on the E400/500 series
for even better visibility. Of course, Sony has always offered products with
Stamina, but up to 70 hours battery life beats even our records, while the
unique quick charge function on the E400/500 series means that just 3 minutes
of charging results in 3 hours playback time. And all this at some very
affordable and accessible price points."

The NW-E100 series includes three models available in a range of six
original colors specially created for the series. The NW-E103, NW-E105 and
NW-E107 feature 256MB, 512MB and 1GB capacity respectively; the 1GB model
stores up to 45 CDs worth of music using ATRAC3plus compression. A round,
ergonomic design delivers uncluttered and easy control, while an LCD window
enables users to refer to song, artist, or album titles while listening to
music. All models in the series also deliver 70 hours(2) of Stamina battery
life with just one AAA alkaline battery.

Designed from durable materials such as acrylic and metallic zinc, the
NW-E400 series includes the 256MB NW-E403, the 512MB NW-E405 and the 1GB
NW-E407. Blending seamlessly with the black, blue, red, and green colour
versions, all models feature an Organic EL display that shows three lines of
text - bright and clear in daylight or darkness. Users can also view
information such as time and date in a new vertical graphical layout. A
built-in lithium-ion rechargeable battery allows 50 hours(2) of playback and
the quick charge function delivers an amazing 3 hours of play with just 3
minutes of recharging.

A step up from the NW-E400 series and available in the same capacity
configurations, the NW-E503, NW-E505 and NW-E507 additionally deliver a
built-in FM digital tuner, and are differentiated by subtle hues of silver,
blue, pink, and gold variations. Both the NW-E400 and NW-E500 models also
feature Sony's widely used Jog Shuttle for easy, ambidextrous control. In
addition to the 50 hour battery life from a single charge using USB bus
power, the NW-E500 series also provides the same breakthrough quick charge
function of 3 hours playback from just 3 minutes of recharging.

All the Network WALKMAN models include quality headphones and USB cable.
The bundled SonicStage 3.0 music management software converts and manages
music from CDs, handles MP3 files, and provides seamless access to the
"CONNECT" Online Music Store's catalogue of more than 500,000 tracks and
albums.

Notes to Editors

Please find below further details about products and services highlighted
in the Press Release:

SonicStage Software

SonicStage Software is Sony's music management programme, which allows
you to catalogue your music, buy your music directly on the CONNECT service,
and transfer files to your Network WALKMAN.

ATRAC3plus

ATRAC3plus is Sony's audio compression technology. You can choose
different levels of compression when you record music from CDs onto your PC
using SonicStage software. ATRAC3plus has been developed to offer the best
sound quality, especially at high compression rates.

CONNECT

Sony Europe launched its European online music download service in July,
starting in the UK, France, Monaco and Germany, and now available in the
Netherlands. CONNECT offers more than 500,000 songs including albums and
singles from both major and independent record labels and focuses on creating
locally adapted services. Tracks are available in the ATRAC3 format at a
price starting at EUR0.99 per track, or GBP0.79 in the UK. Visit CONNECT and
download music at www.connect-europe.com

Key Features:

NW-E100 Series NW-E400 Series NW-E500 Series
256MB NW-E103 NW-E403 NW-E503
512MB NW-E105 NW-E405 NW-E505
1GB NW-E107 NW-E407 NW-E507
Key - 70 hours - 50 hours - 50 hours
Features Playback(2) Playback(2) playback(2)
- Backlit LCD - Super High Speed - Super High
Display Charge Speed Charge
- ATRAC3plus/MP3 - 3-line Organic EL - 3-line Organic
playback Display EL Display
- ATRAC3plus/MP3 - ATRAC3plus/MP3
playback playback
- Time/Calendar - FM digital
Indication tuner
- Time/Calendar
Indication

Available Frosty Silver Midnight Black Sparkling Silver
Colours Velvet Red Ocean Blue Azure Blue
Jumping Orange Rose Red Cherry Pink
Aquatic Blue Olive Green Premium Gold
Icy White
Cosmetic Pink

References:

1: In "super power saving mode".

2: When playing in ATRAC3 105Kbps.

In addition, for any queries about Sony in your respective country,
please contact your local Sony PR office.

Low resolution pictures accompanying this release are available at
http://www.prnewswire.co.uk

About Sony:

Sony manufactures audio, video, communications and information
technology products for the global consumer and professional markets. With
its music, pictures, game and online businesses, Sony is uniquely positioned
to become a leading personal broadband entertainment company in the 21st
century. In Europe, Sony recorded consolidated annual sales of EUR 13.47
billion (yen 1,765 billion) for the fiscal year ended March 31, 2004, based
on an average market exchange rate for the same period of yen 131 to the EUR.
Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin,
is responsible for the company's European electronics business and registered
consolidated sales of EUR 8.71 billion for the fiscal year ended March 31,
2004.

For more information on Sony Europe, please visit
http://www.sony-europe.com and http://www.sony-europe.com/presscenter

Source: Sony Europe GmbH

For more information, please contact: Jean-Baptiste Duprieu / Corporate Communications Europe / Sony Europe GmbH, tel: +49-30-2575-5169, fax: +49-30-2575-5174, email: jean-baptiste.duprieu@eu.sony.com

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