Research and Markets: 'Multi-Play' Services Improve ARPU

Research and Markets: 'Multi-Play' Services Improve ARPU

This sixth annual survey of US Cable TV system operators shows that total Cable TV subscriber growth is flattening out, but long-term revenue gains can still be obtained by Cable TV operators who continue expanding their mix of new digital services.

DUBLIN, Ireland, March 17 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c13969) has announced the addition of US Cable TV Operator Survey: "Multi-Play" Services Improve ARPU to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

Twenty-three respondents have more than one hundred thousand subscribers on their systems, six have more than 50,000 subscribers, and six have between 20,000 up to 49,999 subscribers. Two thirds of respondents said that 100% of their subscribers have access to digital Cable services. More than three-fourths of respondents indicated that they have at least 750 MegaHertz of bandwidth available on their systems.

Key results from this extensive survey include:

- High-Speed Data (HSD) via cable modem continues to grow
- High Definition TV And PVRs are the "hot" new services
- Bundling helps make Cable a preferred telecoms provider
- Voice telephone services are being deployed
- CableCARD devices are being supported, but attitudes are mixed
- Capital Expenditures trend appears to be flat
- Cable operators need to obtain more revenue from each subscriber that
they still have. - Seventy-eight percent of our respondents reported an
increase in their ARPU over the past twelve months.

Respondents reported that they are well aware of looming competition for digital video services being planned by their local telephone companies. Twenty-one respondents expect to see competing video services, mainly from Verizon or SBC.

For more information visit http://www.researchandmarkets.com/reports/c13969

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

Photo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH
Source: Research and Markets

CONTACT: Laura Wood, Senior Manager, Research and Markets,
press@researchandmarkets.com, Fax: +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c13969

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