The Muppets and Macy's Join Forces to Bring The Muppets' Wizard of Oz to Herald Square, March 20th at 11 a.m.
The Muppets and Macy's Join Forces to Bring The Muppets' Wizard of Oz to Herald Square, March 20th at 11 a.m.
Muppets' Wizard of Oz and R&B Superstar Ashanti Will Unveil Macy's Herald Square's World-Famous Broadway Windows as Part of 31st Annual Flower Show Festivities
NEW YORK, March 18 /PRNewswire/ -- The Macy's and Muppets are partners once again, this time transforming Macy's renowned Broadway windows into scenes from The ABC Television Network's original film event The Muppets' Wizard of Oz, airing this May. Grammy(R) Award-winner and Muppets' Wizard of Oz co-star Ashanti will unveil the windows in a special grand kick-off celebration to Macy's much-anticipated annual Flower Show. The unveiling will take place Sunday, March 20, 2005 at 11 a.m. at Macy's Herald Square's Broadway windows.
The windows feature floral renditions of six scenes from the film recreated with thousands of live flowers. Additionally, during the spring season, exclusive Muppets' Wizard of Oz merchandise will be featured and Macy's shoppers will get a preview of the film at special kiosks stationed throughout the store. As well as Ashanti, this much anticipated re-telling of the Frank L. Baum classic co-stars Queen Latifah, Quentin Tarantino, David Allen Grier and Jeffrey Tambor, along with Kermit the Frog, Miss Piggy and the rest of the Muppet gang.
The Muppets' Wizard of Oz partnership is the latest endeavor in the Muppets ongoing relationship with Macy's. A Kermit the Frog balloon has appeared in the Macy's Thanksgiving Day Parade since the early 1970's, and Kermit has made numerous in-person appearances at the Parade over the years. In addition, the Muppets are regularly featured as part of Macy's in-store promotions, including the 2003 Kermit holiday plush offering.
"We are incredibly excited that Macy's has chosen to transform their much-loved flower show windows into our magical land of Muppets' Wizard of Oz," said Chris Curtin, general manager and vice president of Muppets Holding Company, LLC (MHC). "Macy's and the Muppets have a long history together and we look forward to joining forces with them again as part of this event."
About Muppets Holding Company
The Muppets Holding Company (MHC), LLC is a subsidiary of The Walt Disney Company (NYSE:DIS). Muppets Holding Company, LLC was established in April 2004 when The Walt Disney Company purchased the Muppets from The Jim Henson Company. MHC's mission is to ensure that this beloved, world-class brand franchise entertains audiences of all ages by leveraging Disney's best creative resources and worldwide distribution platforms. MHC plans to develop new content in all arenas, including television, feature films, music, stage plays and theme parks, and to enhance the Muppets global licensing and distribution presence.
CONTACT: Ilysha Adelstein
iadelstein@porternovelli.com
310-444-7005
Source: Muppets Holding Company
CONTACT: Ilysha Adelstein, +1-310-444-7005,
iadelstein@porternovelli.com, for Muppets Holding Company
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