Lycos Announces This Week's Most Popular Web Search Terms

Lycos Announces This Week's Most Popular Web Search Terms

Web Users Mad About NCAA Basketball, As March Madness Hits Number One

Search Activity For Terri Schiavo Surges Over Past 24 Hours

The Lycos 50 for Week Ending March 19, 2005

WALTHAM, Mass., March 22 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of search, community and technology lifestyle destinations and a wholly owned subsidiary of Daum Communications, Corp. (KOSDAQ: 035720), a premier Internet portal in Korea, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending March 19, 2005. For a complete list of The Lycos 50(TM) and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending March 19, 2005:

1) March Madness 6) Poker
2) Paris Hilton 7) Easter
3) Pamela Anderson 8) Star Wars 3
4) St. Patrick's Day 9) Clay Aiken
5) Britney Spears 10) Christy Hemme

Notes of Interest:

The first two days of this year's NCAA tournament received the highest television ratings since 1991 and web search activity compliments the high TV ratings with March Madness landing at number one on this week's Lycos 50. Search activity for Sweet 16-bound teams also skyrocketed, up 538 percent over last week. The Villanova Wildcats are one of the hottest teams entering the tournament and their online search activity is no different, up 250 percent. Interestingly, the Washington Huskies, the number one seed in the Albuquerque Region, saw their search activity drop 67 percent over last week. The other three number one seeds -- Duke, Illinois, and North Carolina -- have all jumped in search activity, with Duke seeing a 188 percent increase this week. If search traffic is any indication, the Final Four will be the Fighting Illini versus the Texas Tech Red Raiders and the North Carolina Tar Heels against the Duke Blue Devils.

Right to Life:

Searches for 41-year-old Terri Schiavo have increased 222 percent over the past 24 hours, as the dispute between her husband and her parents intensified over the weekend when GOP leaders intervened with a bill aimed at prolonging the brain-damaged woman's life. Searches for President George W. Bush have also surged 150 percent, while searches for Living Wills are up 80 percent.

Other Notes of Interest:

Regina Lasko (#39), David Letterman's girlfriend and mother of Letterman's son Harry, re-enters this week's list following news of a failed plot to kidnap Lasko and Letterman's baby. Interestingly, web users appear to be far more interested in Lasko than Letterman, as searches for the late-night host's girlfriend outnumber searches for Letterman by 320 percent. Meanwhile, search activity for American Idol (#12) jumps 146 percent over last week on the heels of news that one of the fan favorites, Mario Vazquez (#37) abruptly left the competition. Searches for Vazquez propelled him on to this week's list as the first American Idol of the current season to make The Lycos 50.

About Lycos, Inc.

Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com, Angelfire.com and Quote.com. Other Lycos products and sites include Lycos Mail, Gamesville and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, +1-781-370-3454, koreilly@lycos-
inc.com

Web site: http://www.lycos.com/

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