Golden Globe(R) Winner Rick Schroder Joins Cast of LIFETIME Television's Original Drama 'Strong Medicine'

Golden Globe(R) Winner Rick Schroder Joins Cast of LIFETIME Television's Original Drama 'Strong Medicine'

Schroder Pairs with Rosa Blasi When Series Returns for Sixth Season in June

LOS ANGELES, March 3 /PRNewswire/ -- Acclaimed actor and Golden Globe winner Rick Schroder, who received kudos for his gritty performance as a New York City detective in the Emmy Award-winning series "NYPD Blue," trades a badge for a stethoscope when he joins the cast of Lifetime Television's medical drama "Strong Medicine" for the series' sixth season in June.

This past year "Strong Medicine," the longest-running original drama ever created for basic cable, averaged nearly 2.3 million total viewers while airing Sundays at 9PM (ET/PT).

In this starring role opposite Rosa Blasi, an original member of the cast as Dr. Luisa Delgado, Schroder portrays a new doctor and the first male physician to run the Rittenhouse Women's Health Center along with Delgado.

As one of the few actors who have made the successful transition from child star to seasoned adult actor, Schroder has achieved 30 years of success in the entertainment industry. At the young age of eight, Schroder received a Golden Globe(R) for his performance in "The Champ," and then went on to star in numerous television shows and mini-series including "Silver Spoons," "Lonesome Dove," "Return to Lonesome Dove" and "NYPD Blue." Feature film credits include "Crimson Tide," with Denzel Washington; "Across the Tracks," opposite Brad Pitt; and "Poolhall Junkies." Schroder recently directed his first feature film entitled "Black Cloud," which he also wrote, produced and starred in. He also won the 2004 Country Music Association (CMA) Best Music Video Award for his direction of "Whiskey Lullaby" sung by Brad Paisley and Alison Krauss.

In making the announcement, Rick Haskins, Executive Vice President/General Manager, Lifetime Entertainment Services, said, "While we're sorry Pat Richardson decided to leave the show after three years, Rick's diverse talent and experience adds a wonderful new dimension by presenting and seeing women's health issues through a man's eyes."

"Strong Medicine" continues to address today's cutting-edge health issues. Other regular cast members include Jenifer Lewis, Josh Coxx and Tamera Mowry.

"Strong Medicine" is produced by Sony Pictures Television for LIFETIME Television. Whoopi Goldberg and Tammy Ader are the executive producers and creators of the series.

Sony Pictures Television (SPT) is one of the television industry's leading content providers. SPT produces and distributes top-rated, award-winning programming in every genre, including series, movies and family entertainment for network and cable television; first-run syndicated series; off-network syndicated programs; and theatrical releases. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME Television serves over 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 44 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

Source: LIFETIME Television

CONTACT: Gary Morgenstein, +1-212-424-7162, morgenstein@lifetimetv.com,
or Lindsay Drewel, +1-310-556-7591, ldrewel@lifetimetv.com, both of LIFETIME
Television

Web site: http://www.lifetimetv.com/
http://www.sonypicturestelevision.com/

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