FastChannel's Radio Advertising Spot Solution Turns Five

FastChannel's Radio Advertising Spot Solution Turns Five

Company celebrates fifth anniversary of innovative online-via-Internet spot distribution

NEEDHAM, Mass., March 28 /PRNewswire/ -- FastChannel Network, Inc., owner and operator of the world's largest online advertising distribution network, this week celebrates the fifth anniversary of its groundbreaking Internet- based service for online radio advertising distribution. Five years ago this month FastChannel, then called "SpotTaxi," trafficked North America's first radio advertising spot across its secure, Internet-based network.

"We're very proud a process that we pioneered is now the standard for radio spot delivery," said James Hutchens, FastChannel Director of Product Management and co-founder of SpotTaxi, one of the company's predecessor brands. "The use of tapes and other physical media is simply not fast, efficient, or cost effective enough for the radio business. Being part of a secure online distribution network is pretty much a necessity, and today more than 10,000 radio stations across the U.S. and Canada are members of FastChannel's online network."

"Radio advertising is a $20 billion business. It remains an important marketing vehicle for many industries, particularly those that need to narrowly target local markets," said Robert Haskitt, FastChannel Executive Vice President for Product Marketing. "FastChannel's online distribution network benefits all types of radio advertisers, from large national brands to local service providers."

FastChannel's first innovation in online-via-Internet advertising distribution was a solution for print advertising in 1999. This was followed by the introduction of radio spot distribution in 2000, and video spot distribution for broadcast and cable commercials in 2003. The company is currently focused on developing additional Internet-based workflow and intelligence solutions for the advertising industry that will help ad agencies and their clients work faster, smarter and more profitably.

For more information, please contact: Kim Vranas, Director, Marketing and Media Relations, 781.898.6435, kvranas@fastchannel.com

About FastChannel Network (http://www.fastchannel.com)

FastChannel Network provides the platform, tools and services needed to create, manage, and distribute digital advertising assets. FastChannel features the advertising industry's largest media distribution network, with more than 5,000 advertisers and agencies, over 13,000 TV & radio broadcast and cable destinations and 6,000 print publications. The company's online system provides customers with speed, control, cost savings and error-reduction while achieving the best possible results and the highest return on their investment.

Source: FastChannel Network, Inc.

CONTACT: Kim Vranas, Director, Marketing and Media Relations of
FastChannel Network, +1-781-898-6435, kvranas@fastchannel.com

Web site: http://www.fastchannel.com/

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