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Wednesday, March 09, 2005

CMT Draws 23 Million Viewers for 'Dukes of Hazzard' Weekend Featuring Premiere of 'CMT Inside Fame' and Re-Launch of Hit Series

CMT Draws 23 Million Viewers for 'Dukes of Hazzard' Weekend Featuring Premiere of 'CMT Inside Fame' and Re-Launch of Hit Series

CMT Outscores All Other Basic Cable Networks

To Rank No. 1 with Adults 18-49 and Males 18-49 During Episode Time Period

CMT Scores Most-Watched Telecast, Day, Week, and Month Ever

NASHVILLE, Tenn., March 7 /PRNewswire/ -- CMT's "Dukes of Hazzard" Weekend, featuring the premiere of CMT INSIDE FAME: THE DUKES OF HAZZARD and CMT's re-launch of the pop culture hit series, drew 23 million viewers and set multiple records at the network.

According to Nielsen Media Research (2/25/05-2/27/05), CMT was the No. 1 rated basic cable network among Adults 18-49 and Males 18-49 for the Sunday, Feb. 27 8:00-9:00 PM, ET/PT time period, scoring a 1.24 rating and a 1.50 rating respectively. The original CMT INSIDE FAME: THE DUKES OF HAZZARD, featuring new interviews with original stars John Schneider (Bo Duke), Tom Wopat (Luke Duke), Catherine Bach (Daisy Duke), Ben Jones (Cooter Davenport), and James Best (Rosco P. Coltrane), scored the long-running CMT series' highest-rated episode ever with the 10:00-11:00 PM, ET/PT telecast on Sunday, Feb. 27.

The strength of the "Dukes of Hazzard" Weekend drove Saturday, Feb. 26 to become CMT's highest-rated and most-watched day ever among Adults 18-49. The stellar weekend propelled the full week to become CMT's highest-rated and most-watched week among the demographic in channel history. February also saw the premieres of strong-performing CMT originals including LYNYRD SKYNYRD'S SUPER BOWL SATURDAY NIGHT SPECIAL, CMT CROSSROADS: JOHN FOGERTY AND KEITH URBAN, CMT GREATEST MYTHS 2, and the season finale of MUZIKMAFIA TV. These shows, combined with "Dukes" programming, led February to become CMT's most- watched month ever among Adults 18-49.

CMT telecasts THE DUKES OF HAZZARD Monday through Friday at 7:00-8:00 PM, ET/PT (repeats at 11:00 PM-12:00 Midnight, ET/PT) for a whole new generation of Dukes fans and long-time devotees alike. The series is narrated by country music legend Waylon Jennings, who also scored a No. 1 hit with the show's theme song "Theme From The Dukes of Hazzard (Good Ol' Boys)."

CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches 77.1 million households in the United States. Go to country music's biggest web site at http://www.cmt.com/ .

Source: CMT

Contact: Jama Bowen, +1-615-335-8405, or jama.bowen@cmt.com , or Amanda
Murphy, +1-615-335-8408, or amanda.murphy@cmt.com , both of CMT

Web site: http://www.cmt.com/

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