Swarovski Joins Hands With Marc Friedland's Creative Intelligence to Debut Latest Paper Innovation, 'Crystal-It' for Hollywood's Glitterati

Swarovski Joins Hands With Marc Friedland's Creative Intelligence to Debut Latest Paper Innovation, 'Crystal-It' for Hollywood's Glitterati

Friedland Imbeds Swarovski Crystal to Invitations, Keepsake Commemorative Journal for Starlight Starbright Fete Honoring Steven Spielberg, March 24, 2005

LOS ANGELES, Feb. 4 /PRNewswire/ -- Creative Intelligence, the creative arsenal of the world's most respected experiential and event branding agency, formed a new association that adds Swarovski's newest "Crystal-It," crystal appliques especially designed for stationery. Swarovski, the world's largest crystal manufacturer, has generously donated the crystal to be used for the Starlight Starbright Children's Foundation, "A Stellar Night, Honoring Steven Spielberg" invitations and commemorative Tribute Journal. Through Creative Intelligence's most coveted connections in Hollywood, the company also engaged Swarovski to custom design the Starlight Starbright award for Spielberg, to be fashioned from the company's flawless and brilliant crystal. The event is set for March 24, 2005 at the Beverly Hilton Hotel and invitations are being sent this week. For ticket information please call Ilana Angel at 800-315-2580.

This is the first time the Swarovski crystal-it appliques will be used for such a high profile event in Hollywood. Founder and creative visionary behind the soon to be 20-year old Creative Intelligence, Friedland designed the piece incorporating aquamarine and topaz multifaceted Swarovski crystals to represent a small star radiating around the Starlight Starbright Children's Foundation blind embossed logo. The Swarovski crystal stars are being hand applied this week and grace the cover of 6,000 invitations that honor filmmaker Steven Spielberg for his dedication and commitment to seriously ill children and their families. Swarovski crystal will bedazzle the Starlight Starbright Children's Foundation's Keepsake tribute journal as well.

"We are known for our ability to extend a brand into a tangible experience," says Friedland. "The name of the Starlight Starbright Children's Foundation, paired with its mission to help children, made the Swarovski Crystal-It technology the perfect pairing for their invites, tribute book and event materials."

"On behalf of Swarovski, we are honored to contribute crystal in support of the Starlight Starbright Foundation. The award is a sparkling starburst of Swarovski crystal that evokes the brilliance of this most worthwhile cause and Steven Spielberg's commitment to children," says Nadja Swarovski.

Creative Intelligence(R) (www.creative-intelligence.com) is an experiential and event branding agency based in Los Angeles, California. Founded 1984, Creative Intelligence, Inc. is the "uber-creative think tank" that fuses creativity, strategy and style into a total integrated communications experience. The agency's clients range from Fortune 500 corporations to entertainment studios and AAA celebrities. The Creative intelligence approach is innovative and authentic with each campaign coming from the heart and the head. Founded by Marc Friedland, Creative Director/Author of "Invitations by Marc Friedland (Clarkson Potter)" and the godfather of the invitation, his unique company has been called upon by everyone from Paul Allen to Oprah to entice guests to ultra private birthday fetes and massive Hollywood premieres. In a field where return on investment is everything, yet so difficult to measure, Friedland's uncanny ability to bridge the gap between a human's intellect, an experience, emotion and an action, is simply artful and devastatingly effectual.

For more than a hundred years, Swarovski, the Austrian family company based in Wattens in the Tyrol, has been the world's leading manufacturer of cut crystal. Crystal jewelry stones and crystalline semi-finished goods for the fashion, jewelry and lighting industries are as much a part of the company's product range as gift articles and collectibles fashioned from faceted crystal. Swarovski's artistic and design abilities are evident in Daniel Swarovski Paris and Swarovski Jewelry, the company's accessory and jewelry ranges. Since 1995, visitors have been able to enjoy the ultimate crystal experience at the Swarovski Crystal Worlds. The Swarovski group also includes Tyrolit, which produces grinding tools and abrasives, Swarovski Optik, the company's optics division, with its precision optics for hunting and nature observation, and Signity, which produces natural and synthetic precious stones. The Swarovski Collectors Society boasts more than 450,000 members in 28 countries around the world, with more than 100,000 members in the United States alone. For further information, visit the Swarovski website at www.swarovski.com.

Starlight Starbright Children's Foundation is an international non-profit organization dedicated to transforming the lives of seriously ill children and their families through imaginative programs that educate, uplift their spirits, foster a sense of community and help alleviate the pain and fear of prolonged illness. Starlight Starbright offers an impressive array of in-hospital, outpatient, school and home-based programs and services that touch the lives of more than 180,000 children and families each month. To learn more about the organization, visit their web site at www.slsb.org.


Source: Creative Intelligence

CONTACT: Alyson Dutch of Brown & Dutch Public Relations, Inc.,
+1-310-456-7151, for Creative Intelligence; or Kim Krikorian, +1-212-935-4200,
ext. 191; for Swarovski, or Jenny Isaacson, +1-323-634-0080, ext. 113, for
Starlight Starbright Children's Foundation

Web site: http://www.slsb.org/

Web site: http://www.swarovski.com/

Web site: http://www.creative-intelligence.com/

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