Service Objects Partners With Grand Central Communications to Offer Its Customers Award-Winning Integration On Demand Solution

Service Objects Partners With Grand Central Communications to Offer Its Customers Award-Winning Integration On Demand Solution

Service Objects Selects Grand Central for Rapid and Risk-Free Integration of CRM Enhancement Services

SANTA BARBARA, Calif., Feb. 8 /PRNewswire/ -- Service Objects, Inc. the leading provider of Web Services for CRM systems has announced that they have partnered with Grand Central Communications, Inc., the leading provider of Integration On Demand(SM) solutions to provide Grand Central's Business Services Network to their customers. By partnering with Grand Central, Service Objects customers, such as BASF, Wells Fargo Financial Services, Nationwide Insurance and more, can easily integrate their solution with other existing applications and services through a cost effective, risk-free, on demand integration approach that scales beyond traditional point-to-point enterprise software solutions. In addition, Service Objects can transform their own on demand offering into a best-of-breed, on demand application suite, by tapping into Grand Central's rich and rapidly growing Business Services Directory to easily assemble services into custom solutions.

"Businesses use our service to scrub, validate and enhance their customer data for improved accuracy and more effective marketing campaigns," said Geoffrey Grow, President at ServiceObjects. "We maintain over one billion pieces of information that can be used to supercharge any contact database, and now through Grand Central's Business Services Network, sales and marketing users have a risk-free, yet powerful solution for integrating our on demand service into their CRM application."

About Service Objects Incorporated

Service Objects provides its customers with value-added data services to help them to improve customer relationships and identify new opportunities for selling. With over 500,000 transactions per day, Service Objects' Web Services validate, update, and enhance customer information in real-time to any application. This set of Web services allows companies to identify new opportunities for selling by applying the power of demographic, firmographic, and geographic content. The result: improved customer relationships.

The company is headquartered in Santa Barbara, California. Call 1-800-694-6269 or visit www.serviceobjects.com for more information.

About Grand Central Communications

Grand Central Communications provides Integration On Demand(SM) solutions through its award-winning, subscription-based Business Services Network. Together with our community of on demand service provider and system integrator partners, we enable enterprises to easily integrate and share applications, data, and processes throughout the extended enterprise, without installing, maintaining, or supporting costly hardware or software. By offering integration as an on demand service, Grand Central and its partners dramatically increase the success and eliminate the risk of business integration, providing a better alternative to complicated, lengthy, and expensive traditional software deployments.

Grand Central's market-changing approach has received significant recognition in the industry, including InfoWorld's Technology of the Year Award for "Best Web Services Integration Solution" for 2004 and 2005, and being named as a finalist in PC Magazine's 21st Annual Awards for Technical Excellence in the category of Enterprise Software.

The company is headquartered in San Francisco, California. Call 1-800-845-4313 or visit www.grandcentral.com for more information.


Source: Grand Central Communications, Inc.

CONTACT: Geoffrey W. Grow of Service Objects, Inc., +1-805-963-1700, or
geoff@serviceobjects.com; or Suzanne McCormac of Grand Central Communications,
+1-415-344-3160, or smccormac@grandcentral.com; or Julia Blystone of Outcast
PR, +1-415-392-8282, or julia@outcastpr.com, for Grand Central Communications

Web site: http://www.serviceobjects.com/

Web site: http://www.grandcentral.com/


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