Robinson Oil Selects TelaPoint's Internet Petroleum Supply Chain Solution

Robinson Oil Selects TelaPoint's Internet Petroleum Supply Chain Solution

San Jose independent gasoline marketer implements TelaFuel to manage fuel replenishment processes

LOUISVILLE, Ky., Feb. 8 /PRNewswire/ -- TelaPoint, Inc., a leading Internet supply chain software provider for the Convenience Store and Petroleum industry, announced today that Robinson Oil Corporation has implemented its TelaFuel(TM) Internet software solution to streamline and manage its fuel replenishment process. Robinson Oil is using TelaFuel, a browser-based application suite, to improve management of fuel replenishment operations across all of its Rotten Robbie branded convenience stores located in the greater San Francisco Bay Area. With TelaFuel, Robinson Oil is electronically processing fuel replenishment orders and optimizing the scheduling of its transportation fleet to better manage petroleum inventories and supply logistics, resulting in lower costs and greater administrative efficiency.

"Our decision to implement TelaPoint's Internet supply chain solution is an important part of our strategy to better use technology to improve operations in our company," said Tom Robinson, CEO of Robinson Oil Corporation. "TelaFuel is helping us streamline our fuel forecasting and transportation dispatch operations by making the process easier and more efficient."

"TelaPoint is proud to be a partner with Robinson Oil Corporation and is committed to assisting them in achieving their retail petroleum objectives." said TelaPoint's President, Mike Dahlem. "Robinson Oil's commitment to TelaPoint continues the strong momentum we are experiencing from our success with leading retail fuel marketers and transportation companies throughout the industry."

TelaFuel is an Internet supply chain software solution that includes Smart Replenishment(TM), Smart Buying(TM) and Smart Invoicing(TM). The TelaFuel solution helps companies realize fewer communication errors with transportation partners, lower fuel inventory and replenishment costs, make better fuel purchasing and pricing decisions, and streamline fuel invoice reconciliation.

All TelaPoint(TM) customers have secure access through browser-based software applications allowing for timely and accurate communication with their authorized trading partners. TelaPoint's Internet services extend and redefine interaction and collaboration between trading partners in the Convenience Store and Petroleum supply chains.

About Robinson Oil Corporation

Robinson Oil Corporation, a private brand fourth generation family owned business, is headquartered in San Jose, California. Robinson Oil owns and operates 32 stations / convenience stores / cardlocks in the greater San Francisco Bay Area of Northern California under the Rotten Robbie name. Many locations include Mrs. Robbie's Markets and selected locations provide commercial fleet fueling services in affiliation with the Pacific Pride network.

About TelaPoint

TelaPoint, Inc. is the first Internet platform software company to provide business-to-business applications focused exclusively on the Convenience Store and Petroleum industry. The TelaPoint application suite enables convenience stores and fuel outlets to improve the efficiency of their fuel replenishment, buying and administrative operations. Founded in February 1999, TelaPoint is a privately held company headquartered in Louisville, Kentucky.

Additional information on TelaPoint is available via the Internet at http://www.telapoint.com/ or through email at media@telapoint.com . TelaPoint, TelaFuel, Smart Replenishment, Smart Buying, Smart Invoicing, and the TelaPoint logo are trademarks of TelaPoint, Incorporated. All rights reserved. All other company and product names are registered trademarks or trademarks of the respective companies with which they are associated and are acknowledged.

TelaPoint Contact
John Humphreys
Vice President
TelaPoint, Inc.
502.569.7500 ext.231
jhumphreys@telapoint.com


Source: TelaPoint, Inc.

CONTACT: John Humphreys, Vice President of TelaPoint, Inc.,
+1-502-569-7500, ext. 231, or jhumphreys@telapoint.com

Web site: http://www.telapoint.com/


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