Rapper The Game's New Era 59FIFTY Design for Capture the Flag Launches Tomorrow, Thursday, Februrary 24

Rapper The Game's New Era 59FIFTY Design for Capture the Flag Launches Tomorrow, Thursday, Februrary 24

New Era's April Capture the Flag Designed by NBA Star Chris Webber

DERBY, N.Y., Feb. 23 /PRNewswire/ -- New Era Cap Company, Inc., the premier, global headwear designer, developer and manufacturer, announced that it will launch a Capture the Flag 59FIFTY tomorrow, Thursday, February 24 designed by Rapper The Game.

Representing G-Unit Records, The Game, a protege of producer Dr. Dre, is touted as the next coming of 80s rap group NWA. While The Game is full of complexity, presenting a tough exterior and delivering lyrics with poignant messages, his New Era 59FIFTY is juxtapose -- it is simply stated. The Game's cap is made with a black wool base, red wool visor, black faux suede under- visor and a red button. Front embroidery features red, white and black highlights calling out a raised "B" and messaging "The Black Wall Street; Live for Everything, Die for Nothing." Rear embroidery represents The Game's Black Wall Street logo. Other features include a red satin lining and a hidden internal pocket embroidered with "The Game" in black.

"I remember back in the early 90s when wearing fitteds started getting popular, so all these years later to design my own with New Era is crazy," said The Game. "My New Era fitted represents a movement, one that was killed out in the 1920s, The Black Wall Street, but I am at the forefront of it in 2005, a movement not only in hip hop and not only in my community, but all over -- its my turn."

The Game design will be exclusively available at: Genesis and Classic Kicks (New York); Huf (San Francisco); Undefeated (Los Angeles); Urban Corner (Lynwood, CA) Dipt/Urban Hook Ups and Live Stock (Vancouver) and in Tokyo, Japan. New Era will sell The Game 59FIFTY fitteds at http://www.neweracap.com/ beginning 12:00 a.m. tomorrow, Thursday the 24th. A portion of the proceeds will go to The United Negro College Fund.

New Era will launch its next Capture the Flag, limited edition, celebrity designed 59FIFTY on Thursday, April 28. April's cap is designed by NBA Star Chris Webber of the Sacramento Kings.

New Era's Capture the Flag series of headwear, designed by select Celebrities, was launched in 2004 in celebration the New Era 59FIFTY's 50th anniversary. New Era designs for the Capture the Flag, limited edition guest designer series, launch the last Thursday of select months throughout the year. A Portion of the proceeds for each Capture the Flag design will go to the charity of the guest designer's choice. The Capture the Flag series highlights New Era's ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world. Capture the Flag's 2004 alumni include: Filmmaker Spike Lee, MLB Pitcher Roger Clemens, Rapper Fabolous, MTV VJ La La, NFL Player Kyle Turley, NBA Hall of Famer George "Iceman" Gervin, and Skate Boarder Stevie Williams.

New Era Cap is an 85-year-old global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseball's official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College -- Bowl Games and National Championships and Little League. New Era is the sole owner of the EK by New Era brand launched in 2005. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada, Europe and Japan; it employs more than 1,500 people. New Era is a Category A member of the Fair Labor Association.


Source: New Era Cap Company, Inc.

CONTACT: Crystal Howard of New Era Cap Company, Inc., +1-716-562-3069,
crystal.howard@neweracap.com

Web site: http://neweracap.com/


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