MS Supporters Unite for Vertical Express for MS at 22 Resorts Saturday, February 12, 2005
MS Supporters Unite for Vertical Express for MS at 22 Resorts Saturday, February 12, 2005
National Event Raises MS Awareness and Benefits The Heuga Center's MS Programs
EDWARDS, Colo., Feb. 11 /PRNewswire/ -- Chances are you or someone you know is one of the 400,000 Americans affected by multiple sclerosis (MS). The Heuga Center, a charity MS organization in Edwards, Colorado, invites everyone to go on snow for a great cause Saturday, February 12, 2005, to raise money and MS awareness at 22 resorts nationwide during the Vertical Express for MS!
The event, founded 20 years ago by skiing Olympian and Heuga Center founder, Jimmie Heuga, will draw skiers and riders from across the country in an attempt to set two world records: the first, for the largest on-snow fundraising event, and the second, at Vail, CO, with Tyler Hamilton, Jimmie Heuga and other ski celebrities for the most vertical feet on snow in one day.
The Vertical Express began in 1985, when Jimmie and ten others skied a million vertical feet in 24 hours in Alyeska, Alaska, and raised the funds to found The Heuga Center. All proceeds will support The Heuga Center's wellness programs that teach people with MS and their families what they "can do" to live healthy, active and fulfilling lives. The Center's interactive CAN DO programs are the only MS programs of their kind in the world.
How to Participate
To participate in the Vertical Express for MS, individuals or teams can register on-site at any of the 22 participating resorts on event day, Saturday, February 12, 2005. In Colorado, take part at Vail, Beaver Creek, Breckenridge, Copper, Keystone, A-Basin, Loveland, SolVista, Steamboat, Sunlight, Telluride, or Durango. Events will also be held at Sugarbush, VT, Boyne Mt., MI, Big Sky, MT, Ski Anthony Lakes, OR, Schweitzer, ID, Arizona SnowBowl, Solitude, UT, Ski Beech, NC. The event will be held at Squaw Valley, CA March 5-6, and at Crystal Mt., WA, on March 5. Any donation will be appreciated and count toward the largest on-snow fundraiser. Donations of $100 or more include the benefit of a lift ticket, and event gifts. At Vail, those who donate $250 can participate in the vertical foot record attempt.
For more information, call 1.888.DO.IT.4MS, or visit www.verticalexpress.org
Source: The Heuga Center
CONTACT: New York, Eda Kalkay, +1-212-877-5551, eda@edakalkay.com, or
Denver, Mariana Singer, +1-303-807-4270, mariana@turnerpr.com, both for The
Heuga Center
Web site: http://www.verticalexpress.org/
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