Lycos Announces This Week's Most Popular Web Search Terms

Lycos Announces This Week's Most Popular Web Search Terms

Searches for Super Bowl Commercials Surge Over Past 48 Hours; Tom Brady, Scores Big With Web Users

Harry Potter and Former Baywatch Beauties Pamela Anderson and Alicia Rickter Make Waves Online

The Lycos 50 for Week Ending February 5, 2005

WALTHAM, Mass., Feb. 8 /PRNewswire-FirstCall/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of search, community and technology lifestyle destinations and a wholly owned subsidiary of Daum Communications, Corp. (KOSDAQ: 035720), a premier Internet portal in Korea, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Feb. 5, 2005. For a complete list of The Lycos 50(TM) and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending Feb. 5, 2005:
1) Paris Hilton 6) Tara Reid
2) Pamela Anderson 7) Jennifer Lopez
3) Britney Spears 8) Brooke Burke
4) Clay Aiken 9) Dragonball
5) Lindsay Lohan 10) Harry Potter

Super "Commercial" Sunday:


Searches for Super Bowl Commercials hit the roof, with an increase of more than 2,800 percent. For fear of causing any hint of commercial indecency this year, the commercials were "tamer" than usual, although one commercial did cause a big stir online: the spot for GoDaddy. Searches for GoDaddy are up 555 percent over the past 48 hours. According to the company, GoDaddy bought two commercial spots during the Super Bowl, but after the first one aired, the NFL pressured FOX to pull the second spot, which they did. In a smart marketing move, GoDaddy immediately made the commercial available online, with the added bonus of extra exclusive footage. The Super Bowl (#14) itself made its annual appearance on the list. Over the past 48 hours since the big game, Super Bowl searches have surged, but there is no comparing the traffic to last year's "wardrobe malfunction" which still continues to be the most-searched event in the history of The Lycos 50. The only athlete to make a touchdown with web users is the three-time Super Bowl champion, Tom Brady. Brady's search activity is up 800 percent, as he solidified his celebrity status by appearing on David Letterman last night, proving again why he is such a hit with fans online, and on the field.

Harry Potter Magic Hoax:

Search activity for Harry Potter (#10) increased more than 350 percent, propelling Potter into the top 10 this week, after weeks of hovering near the bottom of the list, and closely falling off The Lycos 50 after 239 continuous weeks. Potter searches increased dramatically after a web site began offering what it alleged to be an e-book version of the upcoming Potter book, Harry Potter and the Half-Blood Prince. The website has since been shut down. The book is due to hit shelves in worldwide release in July.

Other Notes of Interest:

Former Playboy Playmate and "Baywatch" babe Alicia Rickter (#46) made her debut on The Lycos 50 this week, with a 460 percent jump in searches after Rickter married New York Mets slugger Mike Piazza in a candle light church ceremony in South Florida. Bride's maids included fellow Playboy Playmates Brande Roderick and Lisa Dergan and "Baywatch" babe Angelica Bridges. Also in attendance was former Mets pitcher Al Leiter and Ivan Rodriguez of the Detroit Tigers. Meanwhile, another Baywatch, Playboy idol and search icon, Pam Anderson (#2) jumped to the coveted number two spot on this week's list. After turning down Teri Hatcher's award-winning role on Desperate Housewives, Anderson recently signed a FOX Television sitcom deal. FOX was allegedly so eager to sign Anderson that the network picked up six episodes of the show even though they still had not seen a script.

About Lycos, Inc.

Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com, Angelfire.com and Quote.com. Other Lycos products and sites include Lycos Mail, Gamesville and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.


Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, +1-781-370-3454,
koreilly@lycos-inc.com

Web site: http://www.lycos.com/
http://www.daum.net/


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