iN DEMAND Networks and NASCAR Announce 2005 Season of 'NASCAR IN CAR'

iN DEMAND Networks and NASCAR Announce 2005 Season of 'NASCAR IN CAR'

Emmy(R) Award-Winning Sports Package Begins Third Season Available Only on Digital Cable

Free Preview During Daytona 500, February 20

NEW YORK, Feb. 7 /PRNewswire/ -- iN DEMAND Networks and NASCAR Digital Entertainment (NDE) today announced the 2005 season premiere of NASCAR IN CAR, television's first enhanced multi-channel digital sports package. The third full season begins with a free preview of the Daytona 500, which airs on FOX at 1:00 PM ET, on Sunday, February 20, 2005.

NASCAR IN CAR offers subscribers the chance to be in the passenger seat during every NASCAR NEXTEL Cup Series race. The Emmy(R) Award-winning package has received widespread recognition for its innovative and groundbreaking technology. Available only on digital cable, NASCAR IN CAR allows fans to switch from car to car with their digital cable remote and add more choice and control to their viewing experience.

NASCAR IN CAR offers seven channels of flag-to-flag in-car camera coverage featuring live team audio communications and real-time in-car data displayed on virtual dashboards. The package features three cameras in each of the seven cars -- one facing out the front of the car, one facing out the rear and one inside the car capable of rotating 360 degrees.

The full season subscription features all 36 NASCAR NEXTEL Cup Series points races for a suggested retail price of $99. Customers who order by February 27 will save $20 and receive the package for an early-bird price of $79.

"NASCAR IN CAR is a truly revolutionary sports package which engages sports fans each year with its innovation," said David Asch, senior vice president, programming for iN DEMAND. "This award-winning package provides state-of-the-art technology with an unparalleled experience for the ultimate NASCAR fans."

"The third season of NASCAR IN CAR will be our best yet," said Jeffrey Pollack, managing director, broadcasting and new media for NASCAR Digital Entertainment. "Our partnership with iN DEMAND continues to break new ground for our fans and create new exposure for our sport and broadcasting partners. There's nothing else like this on television, and it's custom-made for NASCAR fans who want to be inside the action on the track."

In the past two years, NASCAR IN CAR has been recognized for excellence and innovation by The Academy of Television Arts & Sciences, The National Academy of Television and Billboard Digital Entertainment. The Academy of Television Arts & Sciences awarded NDE and iN DEMAND the 2003 Emmy Award for Outstanding Achievement in Interactive Television for a Single Program and in 2004 the partnership received its second Emmy, The George Wensel Outstanding Innovative Technical Achievement Award, from the National Academy of Television, at the 25th Annual Sports Emmy Awards. NASCAR IN CAR was also recognized as the "Best Interactive Television Programming" at the 1st Annual Billboard Digital Entertainment Awards in Los Angeles on November 5, 2004.

NASCAR fans can view an online demonstration of NASCAR IN CAR, the full season schedule, promotional information, subscription information, FAQ's and much more at http://www.goincar.com/ or http://www.stillinthedoghouse.com/ .

NASCAR IN CAR was developed by NASCAR Digital Entertainment and iN DEMAND, in conjunction with NASCAR's broadcast partners to complement live event coverage on FOX, FX, NBC, and TNT.

On each channel of the package, Sportvision, a leader in sports media technology, provides real-time virtual dashboard information including the driver's name, car position, speedometer, tachometer and leaderboard. Each in- car camera channel also includes a mix of ambient car sounds and team communications provided by FanScan. In-car cameras are provided by Broadcast Sports Technologies, a leader in microwave transmission and custom remote controlled miniature camera systems.

OpenTV, one of the world's leading interactive television companies, produces the NASCAR IN CAR package each week while NASCAR Digital Entertainment and iN DEMAND serve as executive producers, with Jeffrey Pollack and Rob Jacobson, iN DEMAND's chief executive officer, serving as co-executive producers. OpenTV provides a comprehensive suite of technology, content, games, tools, applications, and professional services that enables cable and satellite network operators to provide interactive television services in over 70 countries. For more information, please visit http://www.opentv.com/ .

iN DEMAND Networks, the world's leading PPV and VOD provider, delivers television premieres of the best movies, championship boxing, mega-event wrestling, professional and college sports, plus original entertainment. iN DEMAND's digital lineup also offers MLB EXTRA INNINGS, NBA LEAGUE PASS, NHL CENTER ICE, and MLS DIRECT KICK. iN DEMAND also owns and operates two 24-hour linear high definition television channels, INHD and INHD2. The company's shareholders are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at http://www.indemand.com/ .


Source: iN DEMAND Networks

CONTACT: Maggie Cortes of iN DEMAND, +1-646-638-8252,
mcortes@indemand.com; Eric Duncan of Bender/Helper Impact, +1-212-689-6360 or
eric_duncan@bhimpact.com, for iN DEMAND; Kim Shane of Rogers & Cowan,
+1-310-854-8176, kshane@rogersandcowan.com, for NASCAR; Kate Davis of NASCAR,
+1-386-681-4197, kdavis@nascar.com

Web site: http://www.indemand.com/
http://www.goincar.com/
http://www.stillinthedoghouse.com/
http://www.opentv.com/


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