Celestial Seasonings(R) Supports The Heart Truth Campaign's Red Dress Collection 2005 at Olympus Fashion Week

Celestial Seasonings(R) Supports The Heart Truth Campaign's Red Dress Collection 2005 at Olympus Fashion Week

Partnership Highlights Benefits of Tea Consumption in Helping Reduce Risk of Cardiovascular Disease

BOULDER, Colo., Feb. 1 /PRNewswire/ -- Celestial Seasonings, North America's largest specialty tea manufacturer, is proud to announce its partnership with The Heart Truth campaign, a program of the National Heart, Lung, and Blood Institute (NHLBI) that aims to raise awareness and provide education about the risk of heart disease, the number one health threat to women today.

Celestial Seasonings launches its partnership with the campaign by co-sponsoring the Red Dress Collection 2005 Fashion Show on February 4 during Olympus Fashion Week. The Red Dress Collection showcases celebrities modeling red dresses created by the fashion industry's top designers to promote the Red Dress -- the national symbol for women and heart disease awareness and the centerpiece of The Heart Truth campaign.

Raising awareness and promoting understanding about heart disease among women is crucial. Today, one in three women dies of heart disease, making it the #1 killer of women. It affects more women than the next seven leading causes of death combined, including breast cancer. "Celestial Seasonings is concerned about heart health, and we are proud to support the Red Dress Collection on National Wear Red Day to reach out to women about this important issue," said Steve List, President of Celestial Seasonings. "Tea is a naturally healthy beverage, and we want women to know that drinking more tea can help promote heart health."

In October 2003, the USDA reported that men and women who drank black tea for three weeks reduced their total and low-density lipoprotein (LDL), or "bad" cholesterol, by an average of 7.5 percent. Researchers concluded that drinking black tea in combination with a healthy diet significantly reduces cholesterol and may reduce the risk of coronary heart disease.

Often, all that's needed is a commitment to a healthier lifestyle: exercising regularly, maintaining a healthy weight, quitting smoking and eating a heart-healthy diet. Further, adding just two cups of tea provide as many flavonoids as a serving of fruits or vegetables. With over 80 all- natural, unique teas brimming with flavor, like Celestial Seasonings Tuscany Orange Spice Black Tea and Blueberry Breeze(TM) Green Tea, it's easy to indulge in a delicious beverage that supports your heart health.

To learn more about The Heart Truth campaign, heart health and Celestial Seasonings sponsorship of the Red Dress Collection 2005, visit www.hearttruth.gov or www.celestialseasonings.com.

Celestial Seasonings

Based in Boulder, Colorado, Celestial Seasonings is part of The Hain Celestial Group (NASDAQ:HAIN). The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings(R) teas, Walnut Acres(R), Hain Pure Foods(R), CarbFit(TM), Westbrae(R), Westsoy(R), Rice Dream(R), Soy Dream(R), Imagine(R), Ethnic Gourmet(R), Rosetto(R), Arrowhead Mills(R), Health Valley(R), Breadshop's(R), Casbah(R), Garden of Eatin(R), Terra Chips(R), Yves Veggie Cuisine(R), The Good Dog(R), The Good Slice(R), DeBoles(R), Lima(R), Biomarche(R), Grains Noirs(R), Natumi(R), Milkfree(R), Earth's Best(R), and Nile Spice(R). The Company's principal specialty product lines include Hollywood(R) cooking oils, Estee(R) sugar-free products, Kineret(R) kosher foods, Boston Better Snacks(R), and Alba Foods(R). The Company's Whole Body Care Division primarily consists of JASON(R) Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.


Source: Celestial Seasonings

CONTACT: Hollie Pantano of Ogilvy Public Relations, +1-212-880-5278,
hollie.pantano@ogilvypr.com, for Celestial Seasonings

Web site: http://www.hearttruth.gov/

Web site: http://www.hain-celestial.com/

Web site: http://www.celestialseasonings.com/


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