The Wine Enthusiast Increases Conversion by 21% and Average Order Value by 10% with RichFX's Online Catalog Solution

The Wine Enthusiast Increases Conversion by 21% and Average Order Value by 10% with RichFX's Online Catalog Solution

NEW YORK, Jan. 25 /PRNewswire-FirstCall/ -- The Wine Enthusiast has parlayed its strong roots in the direct mail business into a successful strategy online. Wine Enthusiast.com has become a popular source for wine accessories and storage -- thanks to its solid brand coupled with impressive usability, functionality and design. In addition to integrating popular features such as gift guides, advanced search and e-commerce, The Wine Enthusiast recently added the latest online retailing industry standard -- RichFX's Rich Catalog.

Consistently producing millions of catalogs annually, The Wine Enthusiast just celebrated its 25th anniversary as the leading cataloger in its market. "Leveraging these print assets in an online version was a logical choice -- and picking a vendor was easy," Glen Edelman, the Director of E-Commerce Marketing at The Wine Enthusiast explains. "Everyone we knew was using RichFX to put their catalogs online. Their reputation for quality, service and the sheer number of retailers that use Rich Catalog made working with RichFX a clear choice," adds Edelman.

The results more than validated The Wine Enthusiast's decision to put their catalogs online. As the company emerged from their busy holiday season, their online business experienced the highest sales growth rate in company history. "We experienced a 21% lift in conversion from online catalog visitors -- a number more than double the average website visitor. Average order value also increased 10% for those that visited the online catalog. Since we added the online catalog feature to our site, we have also been able to significantly increase our house file through the catalog request page and increase sales from current customers. Those customers who receive the print catalog at home now have an easier time buying online because they know where to find what they are looking for in the online version," Edelman explains.

Christophe Cremault, Vice President of Marketing for RichFX applauds The Wine Enthusiast's online achievement. "We are excited to partner with such an innovative and successful company. The Wine Enthusiast wants to stay ahead of the curve, and we are confident that RichFX is the company to help keep them there. Rich Catalog is only one of the online visual merchandising solutions that we can offer The Wine Enthusiast to help further enhance their online strategy."

For more information on RichFX and Rich Catalog, please visit http://www.richfx.com/ or email sales@richfx.com

About RichFX, Inc.

RichFX (http://www.richfx.com) is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e- commerce sales by boosting comfort levels and buying confidence online.

Contact Information:
Sarah Glasser
Marketing Manager
RichFX, Inc.
(646) 274 3912
sarahg@richfx.com


Source: RichFX, Inc.

CONTACT: Sarah Glasser, Marketing Manager of RichFX, Inc.,
+1-646-274-3912, sarahg@richfx.com

Web site: http://www.richfx.com/
http://www.wineenthusiast.com/


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