Samsung Unveils Unprecedented Line Up of Wireless Phones for U.S. Consumers; More Breathtaking Product Designs and Capabilities in Store for 2005

Samsung Unveils Unprecedented Line Up of Wireless Phones for U.S. Consumers; More Breathtaking Product Designs and Capabilities in Store for 2005

LAS VEGAS, Jan. 4 /PRNewswire/ -- Samsung Telecommunications America (Samsung) kicked-off the new year in unprecedented fashion by unveiling an amazing array of new wireless phones at the annual Consumer Electronics Show (CES) in Las Vegas. In addition to previewing new handsets, Samsung also used this year's forum to highlight why its products have become favorites with consumers and how the company has gained market and revenue share at the expense of rivals.

Samsung's preview of wireless devices at CES will give consumers a glimpse into the future of U.S. wireless products. The company is debuting products with advanced video, music, speech recognition and data capabilities, including phones with "world's first" technologies. Among the approximately 25 to 30 phones Samsung will introduce to U.S. consumers in 2005 are:

* the world's first speech-to-text dictation phone, allowing consumers
to speak their message and have the phone convert the words to text;
* the U.S.'s first multi-mega pixel camera phone line up, including a
two mega pixel and a five mega pixel camera with 3X optical zoom
capabilities;
* the U.S.'s first two mega pixel camera phone with QVGA screen
resolution and TF-R external memory card, which allows for extensive
video clip recording space and crisp, vibrant viewing of pictures and
video taken with the phone;
* the U.S.'s first line up of phones to operate on the next-generation
high-speed wireless networks known as EVDO, allowing consumers to send
and receive pictures, video and data at speeds comparable to cable
modem or DSL connectivity;
* video-on-demand (VOD) devices that allow consumers to wirelessly
stream videos onto the handset from the network or download and store
the videos on the handset for convenient playback;
* music-on-demand (MOD) devices that give consumers instant access to
digital music, allowing them to download or stream popular tunes
directly to their handset;
* phones with Bluetooth wireless connectivity capabilities that will
make transferring pictures, music and data files from computers to
wireless devices quick and seamless;
* phones with integrated Wi-Fi technology allowing users to roam onto
corporate networks from their wireless device while away from the
office, at the airport, cafe or hotel;
* phones with integrated BlackBerry push-email capabilities that allow
consumers and business users to send and receive emails from anywhere.



Samsung will bring these advanced capabilities to life for consumers through intelligently-designed devices that consider how consumers will interact with the technology. For example, new Samsung camera and video phones will have unique screen and camera integration, allowing consumers to use the camera function like they would with standard digital cameras and camcorders. Other phones primarily designed as messaging devices will incorporate full QWERTY keypads.

By focusing on mid- to high-end multimedia, entertainment and business productivity devices, Samsung has established its phones as the best platform for wireless carriers to introduce exciting network services.

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at http://www.samsungusa.com/wireless .

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of $36.4 billion and net income of $5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.

For more information, visit http://www.samsung.com/ .


Source: Samsung Telecommunications America

CONTACT: Sergio Rogina +1-972-628-7759, or Michelle Webb,
+1-972-628-7807, both of Publicis Dialog, for Samsung Telecommunications
America

Web site: http://www.samsungusa.com/wireless
http://www.samsung.com/
http://www.cesweb.org/default_flash.asp


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