Right Media Breaks Silence to Celebrate Successful Anniversary

Right Media Breaks Silence to Celebrate Successful Anniversary

NEW YORK, Jan. 13 /PRNewswire/ -- One of the best-kept secrets of the online advertising business broke its silence today to celebrate the first anniversary of its advertising network. Right Media announced that its network averaged 2 billion impressions a month in the fourth quarter of 2004, an amazing achievement for a network that started just one year ago.

"I'm pleased with our growth," said CEO Mike Walrath, "but I'm more excited about the results we've produced for our clients. Last year, almost 90 percent of our advertisers renewed. That's unprecedented, and proves that our methodology works."

According to Walrath, there are three keys to Right Media's success: "First, our staff understands online media better than any group of people I've ever been around. Second, we've designed a technology platform that can actually anticipate which ad to show without any human intervention. And third, we've created a process by which we can leverage our expertise and our technology to meet both advertiser and publisher goals on every impression."

Right Media's growth is unlikely to slow any time soon. "There's no other company in this space that can deliver as much value for publishers and advertisers," said SVP Marc Kiven. "I can't wait to let the cat out of the bag!"

About Right Media

Right Media provides products and services that help online advertisers and publishers succeed. Specializing in yield management, Right Media combines deep industry expertise and innovative technologies to find the point of most return. Right Media was founded in 2003 and is based in New York.

CONTACT INFORMATION:
Christine Hunsicker
Right Media
212-561-6486
212-561-6571 (f)
http://www.rightmedia.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


Source: Right Media

CONTACT: Christine Hunsicker, Right Media, +1-212-561-6486,
+1-212-561-6571 (f)

Web site: http://www.rightmedia.com/


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