RichFX Becomes a Preferred Partner of GSI Commerce for Rich Media

RichFX Becomes a Preferred Partner of GSI Commerce for Rich Media

NEW YORK, Jan. 3 /PRNewswire/ -- RichFX, Inc., a leading provider of online visual merchandising solutions, announced today it has become a preferred partner of GSI Commerce, an e-commerce solution provider for approximately 45 retailers, branded manufacturers, entertainment companies and professional sports organizations. RichFX is working with GSI Commerce to offer rich media products and services to existing and prospective GSI Commerce e-commerce partner companies and organizations.

To date, GSI Commerce has implemented RichFX solutions for three e-commerce partners in the consumer electronics, apparel and sporting goods retail categories. One of the RichFX products used by GSI Commerce has been Rich Catalog, which creates an electronic online version of print catalogs, circulars and rotos. Rich Catalog allows consumers to flip through the electronic catalog's pages, select an item and purchase it online. Rich Catalog delivers outstanding ROI from reuse of existing creative investments and offers consumers a consistent presentation of brand across multiple distribution channels. Other RichFX solutions include online product enhancement tools, which help showcase products. All RichFX products integrate seamlessly with GSI Commerce technology, which allows online shoppers to view online catalogs and enhanced product displays instantly without downloads or plugins.

"As broadband replaces older and slower technologies, the use of rich media in e-commerce will help drive online business. By partnering with a company such as GSI Commerce, RichFX's products will have the opportunity to add value to the e-commerce operations of many of the best brands selling on the Web today," explains Stephen Frieder, vice president of sales for RichFX.

"Part of the GSI Commerce value proposition includes incorporating best- of-breed products and services into our comprehensive, e-commerce platform," said Michael Conn, senior vice president of corporate development. "Partnering with RichFX enhances the rich media capabilities of the GSI Commerce solution."

To learn more about RichFX, please visit http://www.richfx.com/.

About RichFX


RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online. RichFX. Bring it online.

Contact Information:

Sarah Glasser
RichFX, Inc.
(646) 274 3912
sarahg@richfx.com


Source: RichFX Inc.

CONTACT: Sarah Glasser of RichFX, Inc., +1-646-274-3912,
sarahg@richfx.com

Web site: http://www.richfx.com/


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