Overstock.com Introduces 'Build Your Own Ring'

Overstock.com Introduces 'Build Your Own Ring'

Couples Can Customize the Perfect Diamond Ring While Getting More Diamond for the Money

SALT LAKE CITY, Jan. 28 /PRNewswire-FirstCall/ -- Overstock.com(R) (NASDAQ:OSTK), (www.overstock.com) today unveiled a feature called "Build Your Own Ring" on the front page of its Jewelry department, just in time for the nearly 250,000 couples that become engaged on Valentine's Day each year. This feature enables couples to customize the perfect ring at the greatest value.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050128/LAF008)
(Logo: http://www.newscom.com/cgi-bin/prnh/20030520/LATU020LOGO-a)


Overstock.com's Jewelry department, averaging more than one million visitors per month, decided to play Cupid this Valentine's Day by purchasing thousands of high-quality diamonds at a price only a top discount retailer could negotiate. "No couple who shops with us will have to compromise on their engagement ring," said Joanne Dalebout, expert jewelry buyer for Overstock.com.

Overstock.com CEO Patrick Byrne added, "We are not saying, 'Save money buying your fiancee her ring from us.' We are saying, 'For what you would spend elsewhere, you can get her a lot more diamond here.'"

The new feature enables couples to match the diamond and setting of her dreams while staying within their budget. Whether ring-shopping so|o or as a couple, the two-step process is simple and educational for novice and expert jewelry buyers alike:

* Step 1: Select the diamond shape, and then browse through a menu of
diamonds based on the shape, cut, color, clarity and number of carats
available. Unlike other online jewelry sites, Overstock.com does not
require customers to pre-select diamonds based on price; it gives them
the flexibility to see all of the available options or a more narrow
selection, if desired.
* Step 2: Choose a setting in platinum, 14kt or 18kt yellow or white
gold, then select from a variety of styles, including a traditional
solitaire, side diamonds or matching sets.



Before purchasing the ring, the buyer can preview and save the selection -- along with other previously viewed rings.

After picking the perfect ring and placing the order, the ring is shipped within five business days via secure overnight delivery. To ensure receipt by Valentine's Day, Overstock.com recommends placing orders by February 7th.

Knowing that buying a diamond engagement ring is a big decision, Overstock.com has a team of jewelry experts available around-the-clock to answer questions or offer advice by:

* phone (1-800-THE-BIG-O, option #4) from 6 a.m. to 7 p.m. MST, Monday
through Friday;
* live chat, which will be available shortly, through a link on the
Build Your Own Ring Web page; or
* Email at BYOinfo@overstock.com.



Also, every diamond is individually certified by accredited gemological laboratories, proof of which customers receive with purchase.

About Overstock.com

Overstock.com Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet, as well as an online auction. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com is a publicly traded company listed on the NASDAQ National Market System, headquartered in Salt Lake City, and can be found online at www.overstock.com.

Overstock.com(R) is a registered trademark of Overstock.com, Inc. All other trademarks are the property of their respective companies.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the ease or satisfaction of customers' experience in buying a diamond ring, guaranteed delivery, comparative value, and such other risks as identified in our Form 10-K for the year ended December 31, 2003, and all our subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward-looking statements.

Photo: http://www.newscom.com/cgi-bin/prnh/20050128/LAF008
http://www.newscom.com/cgi-bin/prnh/20030520/LATU020LOGO-a
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Overstock.com, Inc.

CONTACT: investors, Kathryn Huang Hadley, +1-801-947-3100,
investors@overstock.com, or media, Lynne Collins, +1-831-241-8616,
lynne_collins@comcast.net, both of Overstock.com, Inc.

Web site: http://www.overstock.com/


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