NTCA Selects Switchmaxx(TM) for 'HOT Technologies '05' Exhibit and Competition at EXPO '05

NTCA Selects Switchmaxx(TM) for 'HOT Technologies '05' Exhibit and Competition at EXPO '05

WICHITA, Kan., Jan. 10 /PRNewswire/ -- Phonetics LC announced today that the National Telecommunications Cooperative Association (NTCA: http://www.ntca.org/ ) selected its Switchmaxx Unified Self-Care(TM) ( http://www.switchmaxx.com/ ) solution with Voicemaxx(TM) integrated Web Voicemail for the "HOT Technologies '05" competition at the NTCA Annual Meeting and EXPO taking place February 13-16 in San Antonio, Texas.

Switchmaxx(TM) is one of 10 products and services selected for the HOT Technologies exhibit, a showcase of significant new and improved solutions for the rural telecommunications market. During the show Telco managers will judge the entries based on their innovation, usefulness, significance of improvement and relevance in the rural marketplace.

"Rural service providers face increasing competition and they must offer their customers more advanced and convenient solutions in order to grow their business," says David Raehpour, CEO of Phonetics. "Switchmaxx(TM) is a 'hot technology' because it leverages the power and reach of the Internet to help them sell more services, increase customer loyalty and reduce operating expenses," he adds.

Switchmaxx(TM) is the first solution that allows Telco customers to shop, buy and manage all Telco services 24 hours a day through an easy-to-use Web Portal. This turnkey solution provides a customizable interface that drives end-user adoption of services. Integrated Voicemaxx(TM) Web Voicemail further extends the revenue-generating power of Switchmaxx(TM) by giving subscribers control over when and how they retrieve voicemail.

About NTCA

NTCA, "the voice of rural telecommunications," is the premiere non-profit association representing more than 560 small and rural telephone cooperatives and commercial companies. NTCA is a full-service association, offering a wide range of member services, including a government affairs program, legal and industry representation, educational services, publications and national and regional meetings. The Annual Meeting and EXPO in February is the association's signature event.

About Phonetics LC

Phonetics LC develops and markets software solutions that help communications providers differentiate their voice, video and data services. Based on the company's patent-pending Unified Self-Care(TM) software, Switchmaxx(TM) provides a customizable interface that drives end-user adoption of services, generating new revenue while reducing operating expenses. Its telco-grade open standards architecture provides a single user interface for customer self-care of legacy, advanced intelligent network (AIN) and VoIP- based services. Integrated Web voicemail further extends the revenue- generating power of Switchmaxx(TM). Phonetics LC is headquartered in Wichita, Kansas.


Source: Phonetics LC

CONTACT: Laurie Gooding, Director of Marketing, of Phonetics LC,
+1-316-932-2636, lgooding@switchmaxx.com

Web site: http://www.ntca.org/
http://www.switchmaxx.com/


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