MPS Group Helps Hometown Prepare for Super Bowl 39

MPS Group Helps Hometown Prepare for Super Bowl 39

Company takes opportunity to welcome visitors

JACKSONVILLE, Fla., Jan. 31 /PRNewswire-FirstCall/ -- MPS Group, Inc. (NYSE:MPS), a leading provider of specialty staffing, consulting and business solutions based in Jacksonville, Fla., is helping its hometown prepare for Super Bowl 39 on Feb. 6. The most prominent corporate icon on the Jacksonville skyline is the Modis Building, which is located in the center of the city's business district and is the corporate headquarters for MPS Group. Modis, a division of MPS Group, is one of the nation's leading information technology (IT) services firms.

Modis, which operates in more than 50 cities throughout North America and Europe, enjoys brand recognition through college and professional football telecasts and through early publicity for Super Bowl 39. With the Super Bowl broadcast to more than 145 million viewers in the U.S. and nearly 1 billion around the world, Modis expects its brand recognition to increase significantly. Jack Cullen, president of the Modis division of MPS Group, said Modis is taking steps to ensure its clients are aware of his division's connection to Jacksonville and Super Bowl 39.

"We have mobilized our sales force to spread the word on our involvement with the upcoming Super Bowl," Cullen said. "In fact, we have created a contest based upon the number of times the Modis Building appears on screen during the broadcast."

MPS Group also is going out of its way to reach the more than 100,000 travelers who are expected to visit Jacksonville during Super Bowl week. The company is beefing up its local advertising to include billboards in the Jacksonville International Airport and advertisements in Jacksonville's newspaper, The Florida Times-Union.

"There will be many visitors who are clients or prospective clients that may know us from cities as far away as London or San Francisco," said Mark Stevens, vice president of marketing for MPS Group. "We want to be certain they make a connection with MPS Group when they visit Jacksonville."

MPS Group and its operating divisions have been helping Jacksonville prepare for the Super Bowl in a variety of ways. The company has been an active sponsor of the Super Bowl Host Committee and also has served on the Prize Committee, which encourages local school children to meet reading goals. Nearly 100 MPS Group employees have enlisted as Super Bowl Weekend volunteers and will perform a variety of jobs in transportation, hospitality, at the NFL Experience and more. In addition, MPS Group has assisted the Jacksonville Chamber of Commerce by agreeing to act as a local business spokesperson for visiting members of the media as well as entertaining clients.

"MPS Group has been a great partner to the Super Bowl Host Committee, and we have really appreciated the involvement of the company and its enthusiastic employees," said Michael Kelly, chief operating officer of the Jacksonville Super Bowl Host Committee.

Additionally, MPS Group has provided its technology expertise to assist in the Super Bowl effort. Idea Integration, MPS Group's e-business and systems integration division, worked with the Jacksonville Super Bowl Host Committee to create http://www.jacksonvillesuperbowl.com/ , a portal to Jacksonville's activities and involvement with Super Bowl 39. This creative site has averaged nearly 100,000 visitors a month since it first went online in 2002.

"Over the years, we have provided extensive web development services for many corporate clients, so we tried to put what we have learned into making this site a real showcase for Super Bowl 39," said Jim Albert, president of MPS Group's Idea Integration division.

"We have been pleased to help out our hometown in making Super Bowl 39 a huge success," said Tyra Tutor, senior vice president of corporate development. "The added exposure we will get for our company and our operating brands will be a nice bonus."

About Modis

The name Modis was developed through a creative linguistics exercise conducted by its parent, MPS Group. Modis, MPS Group's flagship brand, takes its name from the Latin term Modus Operandi, which means "a method of operating and functioning." By exchanging the "us" for "is," the company emphasizes its expertise in information systems.

Modis Inc. is one of the world's largest and most respected providers of Information Technology Resource Management services and solutions. ITRM is defined as deploying human intellectual capital to meet an organization's information technology goals by using the optimal mix of internal staff, outside consulting resources and project outsourcing. Today, Modis delivers world-class ITRM solutions to more than 1,000 clients in virtually every industry around the world. For more information about IT Resource Management from Modis, visit http://www.modisit.com/ .

About MPS Group

MPS Group is a leading provider of staffing, consulting and solutions in the disciplines of information technology; finance and accounting; law; engineering; and health care. MPS Group delivers its services to government entities and businesses in virtually all industries throughout the United States, Canada, the United Kingdom and Europe. With its headquarters in Jacksonville, Fla., MPS Group trades on the New York Stock Exchange. For more information about MPS Group, please visit http://www.mpsgroup.com/ .

Inquiries about MPS Group and the Super Bowl should be directed to Tyra Tutor, senior vice president of corporate development, at (904) 360-2500 or tyra.tutor@mpsgroup.com.


Source: MPS Group, Inc.

CONTACT: Tyra Tutor, Senior Vice President, Corporate Development of MPS
Group, Inc., +1-904-360-2500, or tyra.tutor@mpsgroup.com

Web site: http://www.mpsgroup.com/
http://www.modisit.com/
http://www.jacksonvillesuperbowl.com/


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